{"id":2187,"date":"2022-06-22T07:26:19","date_gmt":"2022-06-22T07:26:19","guid":{"rendered":"https:\/\/wafflebytes.com\/blog\/?p=2187"},"modified":"2024-07-22T06:17:48","modified_gmt":"2024-07-22T06:17:48","slug":"digital-marketing-strategy-for-small-business","status":"publish","type":"post","link":"https:\/\/wafflebytes.com\/blog\/digital-marketing-strategy-for-small-business\/","title":{"rendered":"Digital Marketing Strategy For Small Business"},"content":{"rendered":"\n<p>The best and most efficient way to grow your small business is to create a solid digital marketing strategy. Growing and running a small business is a huge challenge for every businessman. Whatever your business, if you don&#8217;t have a plan in mind, you may end up spending your time and money on the wrong activities.<\/p>\n\n\n\n<p>First of all, you have to understand what is a small business? Which are we talking about.<\/p>\n\n\n\n<p><strong>Small businesses <\/strong>are those that have fewer employees and less hierarchy and lower annual revenue than a corporation or regular-sized business. This coul<strong>d <\/strong>be a travel agency, a home cleaning service, a pest control service, a fitness centre, a food truck, etc.<\/p>\n\n\n\n<p>In this article, you will learn how to make a winning digital marketing strategy for your small business in 3 steps:<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">On This Page:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999999;color:#999999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999999;color:#999999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wafflebytes.com\/blog\/digital-marketing-strategy-for-small-business\/#1_Build_Your_Website\" >1. Build Your Website<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wafflebytes.com\/blog\/digital-marketing-strategy-for-small-business\/#Create_a_Logo\" >Create a Logo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wafflebytes.com\/blog\/digital-marketing-strategy-for-small-business\/#Create_a_Website_That_Accurately_Represents_Your_Business\" >Create a Website That Accurately Represents Your Business<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wafflebytes.com\/blog\/digital-marketing-strategy-for-small-business\/#2_Start_with_Local_SEO\" >2. Start with Local SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wafflebytes.com\/blog\/digital-marketing-strategy-for-small-business\/#Create_a_Business_Profile_on_Google_My_Business\" >Create a Business Profile on Google My Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wafflebytes.com\/blog\/digital-marketing-strategy-for-small-business\/#Target_Local_Keywords\" >Target Local Keywords<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wafflebytes.com\/blog\/digital-marketing-strategy-for-small-business\/#3_Socal_Media_Marketing\" >3. Socal Media Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wafflebytes.com\/blog\/digital-marketing-strategy-for-small-business\/#Choose_The_Social_Media_Platform_That_Suits_Your_Business\" >Choose The Social Media Platform That Suits Your Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wafflebytes.com\/blog\/digital-marketing-strategy-for-small-business\/#Use_Social_Media_Ads\" >Use Social Media Ads<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wafflebytes.com\/blog\/digital-marketing-strategy-for-small-business\/#In_Conclusion\" >In Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Build_Your_Website\"><\/span>1. <span style=\"text-decoration: underline;\">Build Your Website<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The first step in your digital marketing strategy is to establish your online presence and build your brand.<\/p>\n\n\n\n<p>Basically, a website is an online resume of your business and the first glimpse of your service or product for your customers, before they decide to get anything from you.<\/p>\n\n\n\n<p>To start branding your business, follow these tips:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_a_Logo\"><\/span>Create a Logo <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A logo represents your brand identity and will be used in all places (websites, social media pages, business cards), so you need to come up with a logo that is more than just an image. It is your choice whether or not your business logo should be very artistic, but it needs to represent your business from the rest.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_a_Website_That_Accurately_Represents_Your_Business\"><\/span>Create a Website That Accurately Represents Your Business<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The next big step is building your website. Creating a website for your business is the most crucial part of digital marketing strategy and many people don&#8217;t pay attention to it.<\/p>\n\n\n\n<p>Having a website is essential as it is the centre point of all your digital marketing campaigns and your online customers.<\/p>\n\n\n\n<p>A website doesn&#8217;t have to be fancy for a small business, but it does need to accurately represent your service or products. Don&#8217;t forget that a website is the &#8216;online resume&#8217; of your business and something to be proud of.<\/p>\n\n\n\n<p>To design your website you can hire an agency who can do the job for you and if you can&#8217;t find it you can <a href=\"https:\/\/wafflebytes.com\" target=\"_blank\" rel=\"noreferrer noopener\">contact us<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Start_with_Local_SEO\"><\/span>2. <span style=\"text-decoration: underline;\">Start with Local SEO<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Local SEO is important because many people use search engines to find local businesses like yours.<\/p>\n\n\n\n<p>In fact,<a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/mobile-search-trends-consumers-to-stores\/\" target=\"_blank\" rel=\"noreferrer noopener\"> according to Google<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>30% of all mobile queries are related to location.<\/li><li>78% of people searching for something nearby on their phone make a visit in a day.<\/li><li>28% of searches for something nearby result in a purchase.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_a_Business_Profile_on_Google_My_Business\"><\/span>Create a Business Profile on Google My Business<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google My Business is a business listing by Google. The goal of the platform is to provide the most accurate business information for local businesses to searchers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"951\" height=\"420\" src=\"https:\/\/wafflebytes.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/06\/image-7.png\" alt=\"google my business\" class=\"wp-image-2193\" srcset=\"https:\/\/wafflebytes.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/06\/image-7.png 951w, https:\/\/wafflebytes.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/06\/image-7-300x132.png 300w, https:\/\/wafflebytes.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/06\/image-7-768x339.png 768w, https:\/\/wafflebytes.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/06\/image-7-585x258.png 585w\" sizes=\"(max-width: 951px) 100vw, 951px\" \/><\/figure>\n\n\n\n<p>The advantage of having your business profile in the Google My Business listing is local searches. For example, if you own a restaurant, people will find your business by searching for &#8220;<em>restaurants near me<\/em>.&#8221;<\/p>\n\n\n\n<p>Here&#8217;s a step-by-step guide to building your business profile on Google my Business.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Claim\/become your own <a href=\"https:\/\/www.google.com\/intl\/en_in\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google My Business<\/a> listing.<\/li><li>Complete profile data and publish your listing.<\/li><li>Add photos, videos, website links and offers of your business to your profile.<\/li><li>Respond to ratings and reviews in a professional and timely manner.<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Target_Local_Keywords\"><\/span>Target Local Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You now have a website and business listing profile on Google. If your small business is service-based, like a cleaning service or pest control, you&#8217;ll need to create location keyword-based pages.<\/p>\n\n\n\n<p>Here are some content ideas that will naturally target both audience and keywords:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Static Page<\/strong>: Best Pest Control Services in [Your Location]<\/li><li><strong>Blog Post<\/strong>: How to Get Rid of [Insects Name] 2022 Guide<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Socal_Media_Marketing\"><\/span>3. <span style=\"text-decoration: underline;\">Socal Media Marketing<\/span> <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are now<a href=\"https:\/\/backlinko.com\/social-media-users\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> 4.8 billion active social media users <\/a>\u2013 almost three times as many as just five years ago. Those users spend an average of 2 hours 27 minutes a day on social channels. So don&#8217;t miss this 2-hour 27 minute chance to showcase your service and product in front of your potential customers.<\/p>\n\n\n\n<p>In fact, social media isn&#8217;t just for big brands and businesses. A small business can also benefit from the use of social media.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Choose_The_Social_Media_Platform_That_Suits_Your_Business\"><\/span>Choose The Social Media Platform That Suits Your Business<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Don&#8217;t guess about where your audience spends their time online.<\/p>\n\n\n\n<p>Your instinct may tell you that if you&#8217;re targeting Gen Z, you should give up Facebook and focus on Instagram and TikTok. But data shows that nearly a quarter of Facebook users are between the ages of 18 and 24.<\/p>\n\n\n\n<p>If you\u2019re selling handmade products, social might not seem like a top priority. But it should be. Facebook and Instagram are the top social networks for handicraft products. Adults over age 65 are Facebook\u2019s fastest-growing audience segment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Social_Media_Ads\"><\/span>Use Social Media Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You must be wondering whether social media advertising is good or not. Especially if your current advertising budget is slim.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Which ad types will be most effective for your business?<\/li><li>Which network has the most reach?<\/li><li>Which platform has the most competitive CPA?<\/li><\/ul>\n\n\n\n<p>These are all important questions for anyone thinking about paid social media advertising.<\/p>\n\n\n\n<p>Set a goal and create a social media plan. Are you looking for increased brand awareness, better customer service or sales? Depending on which goal has the highest priority, make sure you choose the right social media platform. Track your marketing progress. Every social media platform has free analytics so you can track your social media activity against your marketing goals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"In_Conclusion\"><\/span>In Conclusion <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>These are the three digital marketing strategy plans we suggest to start with.<\/p>\n\n\n\n<p>We have a lot to share with you but if we share 20 tips you will get confused and you will not implement all the methods at once for your small business.<\/p>\n\n\n\n<p>If you have any questions regarding Digital Marking Advertising, please comment below or contact us!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The best and most efficient way to grow your small business is to create a solid digital marketing strategy. Growing and running a small business is a huge challenge for&hellip;<\/p>\n","protected":false},"author":6,"featured_media":2202,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-2187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Marketing Strategy For Small Business - Waffle Bytes<\/title>\n<meta name=\"description\" content=\"In this article, you will now learn about the first three digital marketing strategy for small business with efficiency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wafflebytes.com\/blog\/digital-marketing-strategy-for-small-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing Strategy For Small Business - 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