{"id":2284,"date":"2022-07-22T07:42:48","date_gmt":"2022-07-22T07:42:48","guid":{"rendered":"https:\/\/wafflebytes.com\/blog\/?p=2284"},"modified":"2025-09-18T07:22:48","modified_gmt":"2025-09-18T07:22:48","slug":"what-is-advertising-types-objectives-importance-examples","status":"publish","type":"post","link":"https:\/\/wafflebytes.com\/blog\/what-is-advertising-types-objectives-importance-examples\/","title":{"rendered":"What is Advertising? \u2013 Types, Objectives, Importance &#038; Examples"},"content":{"rendered":"\n<p>Did You know? An average human is exposed to around <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2017\/08\/25\/finding-brand-success-in-the-digital-world\/?sh=35b25ea6626e\">4,000 to 10,000 advertsements each day.<\/a><\/p>\n\n\n\n<p>Advertisements come in many shapes, sizes, and forms. But what exactly are advertising and its types? Why is advertising important?<\/p>\n\n\n\n<p>Let\u2019s get started.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">On This Page:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999999;color:#999999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999999;color:#999999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wafflebytes.com\/blog\/what-is-advertising-types-objectives-importance-examples\/#What_Is_An_Advertisement\" >What Is An Advertisement?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wafflebytes.com\/blog\/what-is-advertising-types-objectives-importance-examples\/#Advertising_vs_Advertisement\" >Advertising vs Advertisement<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wafflebytes.com\/blog\/what-is-advertising-types-objectives-importance-examples\/#Types_Of_Advertisements\" >Types Of Advertisements<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wafflebytes.com\/blog\/what-is-advertising-types-objectives-importance-examples\/#Print_Advertisements\" >Print Advertisements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wafflebytes.com\/blog\/what-is-advertising-types-objectives-importance-examples\/#Broadcast_Advertisements\" >Broadcast Advertisements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wafflebytes.com\/blog\/what-is-advertising-types-objectives-importance-examples\/#Outdoor_Advertisements\" >Outdoor Advertisements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wafflebytes.com\/blog\/what-is-advertising-types-objectives-importance-examples\/#Digital_Advertisements\" >Digital Advertisements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wafflebytes.com\/blog\/what-is-advertising-types-objectives-importance-examples\/#Product_Or_Brand_Integration\" >Product Or Brand Integration<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wafflebytes.com\/blog\/what-is-advertising-types-objectives-importance-examples\/#Objectives_Of_Advertising\" >Objectives Of Advertising<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wafflebytes.com\/blog\/what-is-advertising-types-objectives-importance-examples\/#Inform\" >Inform&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wafflebytes.com\/blog\/what-is-advertising-types-objectives-importance-examples\/#Persuade\" >Persuade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wafflebytes.com\/blog\/what-is-advertising-types-objectives-importance-examples\/#Remind_or_Retargeting\" >Remind or Retargeting&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/wafflebytes.com\/blog\/what-is-advertising-types-objectives-importance-examples\/#Importance_Of_Advertising\" >Importance Of Advertising<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/wafflebytes.com\/blog\/what-is-advertising-types-objectives-importance-examples\/#For_The_Customers\" >For The Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/wafflebytes.com\/blog\/what-is-advertising-types-objectives-importance-examples\/#For_The_businesses\" >For The businesses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/wafflebytes.com\/blog\/what-is-advertising-types-objectives-importance-examples\/#For_The_Society\" >For The Society<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/wafflebytes.com\/blog\/what-is-advertising-types-objectives-importance-examples\/#Examples_of_Advertising\" >Examples of Advertising&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/wafflebytes.com\/blog\/what-is-advertising-types-objectives-importance-examples\/#TV_Advertisements_Example\" >TV Advertisements Example<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/wafflebytes.com\/blog\/what-is-advertising-types-objectives-importance-examples\/#Print_Advertisements_Example\" >Print Advertisements Example<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/wafflebytes.com\/blog\/what-is-advertising-types-objectives-importance-examples\/#Radio_Advertisements_Example\" >Radio Advertisements Example<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/wafflebytes.com\/blog\/what-is-advertising-types-objectives-importance-examples\/#Digital_Advertisements_Example\" >Digital Advertisements Example<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/wafflebytes.com\/blog\/what-is-advertising-types-objectives-importance-examples\/#Outdoor_Advertising_Example\" >Outdoor Advertising Example<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_An_Advertisement\"><\/span><span style=\"text-decoration: underline;\">What Is An Advertisement?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>An advertisement is a paid promotional tool endorsed by an identified sponsor to draw public attention to an offering or brand. Advertising is a promotional activity aimed at selling a product or service to a target audience.<\/p>\n\n\n\n<p>This definition of the advertisement has three parts.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>It\u2019s a paid promotional tool:<\/em><\/strong> Advertisements are paid promotional messages communicated by some mass communication media.<\/li>\n\n\n\n<li><strong><em>An Identified Sponsor Supports It<\/em><\/strong>: Ads are supported by advertisers, who pay to create advertising messages, purchase media slots, and monitor advertising efforts.<\/li>\n\n\n\n<li><strong><em>It aims to call public attention to an offering or a brand:<\/em><\/strong> Advertisements are intended to inform the target audience about a particular offering or a brand or influence them to do specific tasks.<\/li>\n<\/ul>\n\n\n\n<p>Simply put, an advertisement is a paid communication message planned to inform people about something or to influence them to buy, try or do something.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Advertising_vs_Advertisement\"><\/span>Advertising vs Advertisement <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Advertising is the verb to advertise something (usually a product or brand). An advertisement is a video or picture of a product to inform and sell to the customers. An ad is the same as an advertisement, just a shorter way to say it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_Of_Advertisements\"><\/span><span style=\"text-decoration: underline;\">Types Of Advertisements<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Advertisements can be categorized into five different types based on what advertising medium a brand uses to communicate its message.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Print_Advertisements\"><\/span>Print Advertisements<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Print advertising is a mass advertising strategy that uses hard copy print media such as newspapers, magazines, brochures, flyers, Etc., to communicate advertising messages to customers. It is one of the oldest advertisement types that majorly target and cater to a literate audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Broadcast_Advertisements\"><\/span>Broadcast Advertisements<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Broadcast advertisements are mass marketing tools that use broadcast mediums like TV and radio to spread the advertising message to a broader audience. These ads rely more on visual communication and can target everyone with access to such mediums irrespective of their literacy level.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Outdoor_Advertisements\"><\/span>Outdoor Advertisements<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Outdoor advertisements or out-of-home advertisements are ads that reach customers out of their homes. They use mediums like billboards, buses, taxis, or street elements.<\/p>\n\n\n\n<p>Outdoor advertisements can be digital or traditional, but all of them are targeted to a geographically oriented target audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Digital_Advertisements\"><\/span>Digital Advertisements<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Digital advertising is technology-driven advertising that uses online or digital payment channels to communicate marketing messages to target audiences. Such ads appear online or on digital channels like websites, search engines, <a href=\"https:\/\/www.cloudcampaign.com\/smm-tips\/what-is-social-media-management\" target=\"_blank\" rel=\"noreferrer noopener\">social media platforms<\/a>, mobile apps, and other digital channels.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Product_Or_Brand_Integration\"><\/span>Product Or Brand Integration<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It involves brand or product placement in entertainment media like TV shows, OTT series, YouTube videos, Etc., where the brand is interwoven within the script without looking at sales.<\/p>\n\n\n\n<p>Rather than being disruptive ads, these ads are from a script or a part of entertainment media and communicate the message better.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Objectives_Of_Advertising\"><\/span><span style=\"text-decoration: underline;\">Objectives Of Advertising<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Advertising has three primary objectives: to inform customers about a brand or offering, to persuade them to buy or to do an action, and to remind and reinforce the brand message.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Inform\"><\/span>Inform&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Advertisements are used to boost brand awareness and brand exposure in the target market. Informing potential customers about the brand and its products is the first step toward attaining business goals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Persuade\"><\/span>Persuade<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Convincing customers to perform a particular task is a significant objective of advertising. The tasks may involve buying or trying the products and services offered, forming a brand image, developing a favourable attitude towards the brand, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Remind_or_Retargeting\"><\/span>Remind or Retargeting&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Another objective of advertising is to reinforce the brand message and to reassure existing and potential customers about the brand vision. Advertising helps the brand to maintain top-of-mind awareness and to avoid competitors stealing the customers. The reminder objective also helps in the word of mouth marketing.<\/p>\n\n\n\n<p>Other objectives of advertising are subsets of these three objectives. These subsets are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand Building<\/li>\n\n\n\n<li>Increasing Sales<\/li>\n\n\n\n<li>Creating Demand<\/li>\n\n\n\n<li>Engagement<\/li>\n\n\n\n<li>Expanding Customer Base<\/li>\n\n\n\n<li>Changing Customers\u2019 attitudes, etc.<\/li>\n<\/ul>\n\n\n\n<p>Related Article: <a href=\"https:\/\/wafflebytes.com\/blog\/objectives-of-advertising\/\">13 Objectives of Advertising (You Need To Know)<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Importance_Of_Advertising\"><\/span><span style=\"text-decoration: underline;\">Importance Of Advertising<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We can understand the importance of advertising by dividing it into three parts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"For_The_Customers\"><\/span>For The Customers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Increase awareness: <\/strong>Advertisements inform the customers about the available products in the market and help them choose the best product to solve their problems or satisfy their needs.<\/li>\n\n\n\n<li><strong>Make decision-making convenient: <\/strong>Advertisements communicate the brand message along with the benefits of the brand and offerings. It makes the customer decision-making process easy as the customers get to know what suits their requirements and budget better.<\/li>\n\n\n\n<li><strong>Ensure better quality &#8211; <\/strong>Advertising includes several perceived and unsaid promises the advertiser must fulfil to remain in the market. That ensures quality as a brand wouldn\u2019t want to waste money on false promises.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"For_The_businesses\"><\/span>For The businesses<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lead to sales: <\/strong>Advertisements increase brand awareness and result in more sales as more and more people enter the brand\u2019s sales funnel.<\/li>\n\n\n\n<li><strong>Create awareness<\/strong>: Advertisements increase brand awareness and exposure and inform the target audience about the offering.<\/li>\n\n\n\n<li><strong>Help build a favourable<\/strong> brand image: Smart advertising helps develop a favourable brand image that aligns with the brand identity and helps the business achieve marketing objectives sooner.<\/li>\n\n\n\n<li><strong>Help differentiate the product: <\/strong>Advertisements aim to position the brand and offering uniquely in the customers\u2019 minds. It eventually results in differentiating the offering from the competition.<\/li>\n\n\n\n<li><strong>Increase the brand\u2019s goodwill:<\/strong> Advertisements reiterate the brand\u2019s mission and vision and increase its goodwill among the target customers.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"For_The_Society\"><\/span>For The Society<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Advertising helps to educate people. There are also some social issues that are related to advertising, such as child labour, alcohol consumption, the killing of a girl child, smoking, family planning education, etc. Thus, advertising plays a very important role in society.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Examples_of_Advertising\"><\/span><span style=\"text-decoration: underline;\">Examples of Advertising&nbsp;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Advertisement is not new to humans. We encounter advertisements everywhere, from TV to mobile phones, even on a keychain. Following are a few examples of advertising.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"TV_Advertisements_Example\"><\/span>TV Advertisements Example<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nike recreates those historical moments in this ad and puts things into perspective.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Nike Basketball | Kobe Retirement &quot;The Conductor&quot;\" src=\"https:\/\/player.vimeo.com\/video\/164093173?dnt=1&amp;app_id=122963\" width=\"960\" height=\"540\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>It emphasizes that all the hard work, the loss, and the decades-long hope for a triumph make this moment beautiful and \u201cWorth the Wait\u201d.<\/p>\n\n\n\n<p>This one\u2019s a tear-jerker and one of the best Nike commercials.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Print_Advertisements_Example\"><\/span>Print Advertisements Example<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Keloptic is an online optician that sells eyeglasses and sunglasses. Initially, it may not sound very impressive, but this print ad campaign may even change your opinion of the company.<\/p>\n\n\n\n<p>His advertising agency used Van Gogh&#8217;s post-impressionist self-portraits as the perfect means of brand promotion.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/wafflebytes.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/07\/Keloptic-Print-advert-724x1024.webp\" alt=\"Keloptic-Print-advertisment\" class=\"wp-image-2286\" srcset=\"https:\/\/wafflebytes.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/07\/Keloptic-Print-advert-724x1024.webp 724w, https:\/\/wafflebytes.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/07\/Keloptic-Print-advert-212x300.webp 212w, https:\/\/wafflebytes.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/07\/Keloptic-Print-advert-768x1087.webp 768w, https:\/\/wafflebytes.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/07\/Keloptic-Print-advert-585x828.webp 585w, https:\/\/wafflebytes.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/07\/Keloptic-Print-advert.webp 880w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/figure>\n\n\n\n<p>Namely, the picture is famous for its blurry colour scheme, which does not make any clear distinction between different colors and tones.<\/p>\n\n\n\n<p>However, here&#8217;s the plot twist: Keloptic put glasses in front of the painting to reveal Van Gogh&#8217;s face and show the power of his products.<\/p>\n\n\n\n<p>One of the best print ads &#8211; so simple, but so clever!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Radio_Advertisements_Example\"><\/span>Radio Advertisements Example<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Radio advertisements get more attention among the target consumers and are played more often. Here\u2019s an example of a radio ad by Favicol.<\/p>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/wafflebytes.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/07\/Fevicol-Marine-Radio-ad-TubeRipper.com_.mp4\"><\/audio><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Digital_Advertisements_Example\"><\/span>Digital Advertisements Example<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Digital advertisements are advertisements created specifically for users of the Internet and digital devices. The primary purpose of digital ads is to drive traffic to a business&#8217;s website. These ads can be video, image or text ads.<\/p>\n\n\n\n<p>Digital video ads are not limited to 30-second or 50-second slots. This ad from Booking.com is an example of a digital video ad.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Idris for Booking.com - the #1 accommodation site on Planet Earth.\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/2Rl3A_9G6t0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Outdoor_Advertising_Example\"><\/span>Outdoor Advertising Example<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Outdoor Advertising include:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Billboard<\/li>\n\n\n\n<li>Lamp Post<\/li>\n\n\n\n<li>Bridge<\/li>\n\n\n\n<li>Guerilla Advertising<\/li>\n\n\n\n<li>Point of Sale<\/li>\n\n\n\n<li>Transit<\/li>\n\n\n\n<li>Retail<\/li>\n\n\n\n<li>Stunt Advertising<\/li>\n\n\n\n<li>Outdoor advertising<\/li>\n<\/ol>\n\n\n\n<p>&nbsp;An example of an outdoor advertisement is this Fresh salads\u201d by Leo Burnett Chicago for McDonald\u2019s.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/wafflebytes.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/07\/FREASH.jpg\" alt=\"Fresh Salads\u201d by Leo Burnett Chicago for McDonald\u2019s\" class=\"wp-image-2295\" srcset=\"https:\/\/wafflebytes.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/07\/FREASH.jpg 1024w, https:\/\/wafflebytes.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/07\/FREASH-300x225.jpg 300w, https:\/\/wafflebytes.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/07\/FREASH-768x576.jpg 768w, https:\/\/wafflebytes.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/07\/FREASH-585x439.jpg 585w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">McDonald\u2019s.<\/figcaption><\/figure>\n\n\n\n<p>That&#8217;s all for now, if we missed something please comment below. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did You know? An average human is exposed to around 4,000 to 10,000 advertsements each day. Advertisements come in many shapes, sizes, and forms. But what exactly are advertising and&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-2284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Advertising? \u2013 Types, Objectives, Importance &amp; Examples<\/title>\n<meta name=\"description\" content=\"In the article you will learn: Advertising is the foundation of marketing. 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