{"id":2451,"date":"2022-10-03T12:13:23","date_gmt":"2022-10-03T12:13:23","guid":{"rendered":"https:\/\/wafflebytes.com\/blog\/?p=2451"},"modified":"2025-03-07T06:45:35","modified_gmt":"2025-03-07T06:45:35","slug":"adidas-case-study-and-swot-analysis","status":"publish","type":"post","link":"https:\/\/wafflebytes.com\/blog\/adidas-case-study-and-swot-analysis\/","title":{"rendered":"Adidas Case Study And SWOT Analysis"},"content":{"rendered":"\n

Adidas was founded by Adolf Dassler and his elder brother Rudolf Dassler in the early 1920s and is now recognized as one of the most famous global manufacturers of sports products. Adidas is developing its products to serve customers’ needs at best possible level. Adidas works on its products by incorporating new fashion trends and technology and making them more sport-specific. Today, we will discuss the Adidas marketing strategy, marketing mix, and market analysis through SWOT analysis in this case study. <\/p>\n\n\n\n

Field Name<\/th>Data<\/th><\/tr>
Legal name<\/td>Adidas AG<\/td><\/tr>
Industry<\/td>Sportswear, footwear, and equipment<\/td><\/tr>
Headquarters<\/td>Herzogenaurach, Germany<\/td><\/tr>
Founding year<\/td>1949<\/td><\/tr>
Founders<\/td>Adi Dassler<\/a><\/td><\/tr>
Number of employees<\/td>60,000<\/td><\/tr>
Total funding<\/td>N\/A<\/td><\/tr>
Revenue 2023<\/td>\u20ac21.9 billion<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

There are three main areas of marketing where Adidas sees an increase in its mix of sales and investment. <\/p>\n\n\n\n