{"id":2701,"date":"2023-03-14T12:21:10","date_gmt":"2023-03-14T12:21:10","guid":{"rendered":"https:\/\/wafflebytes.com\/blog\/?p=2701"},"modified":"2023-07-22T07:32:01","modified_gmt":"2023-07-22T07:32:01","slug":"hypd-store","status":"publish","type":"post","link":"https:\/\/wafflebytes.com\/blog\/hypd-store\/","title":{"rendered":"HYPD Store &#8211; Startup: Concept, Offering, &#038; Process"},"content":{"rendered":"\n<p>HYPD Store is a startup that was founded in 2020 by Aishwarya Garg and Akshay Bhatnagar. They have been college friends since 2010 and wanted to build a platform where content creators would have the opportunity to earn money through affiliate marketing.<\/p>\n\n\n\n<p>In the initial stage of app development, the idea was to develop an app similar to Instagram&#8217;s Reels feature, where content creators could create content, make their own shops, and monetize their content by displaying shoppable products on their shop. However, after meeting with the <a href=\"https:\/\/startup.google.com\/accelerator\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google for Startups Accelerator<\/a> team, they restructured their idea because the original concept had some issues. Finally, after making some changes suggested by the Google Startup team, HYPD Store was able to secure funding.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">On This Page:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999999;color:#999999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999999;color:#999999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wafflebytes.com\/blog\/hypd-store\/#About_HYPD\" >About HYPD&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wafflebytes.com\/blog\/hypd-store\/#The_Concept\" >The Concept<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wafflebytes.com\/blog\/hypd-store\/#How_Does_the_HYPD_Store_Work\" >How Does the HYPD Store Work?&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wafflebytes.com\/blog\/hypd-store\/#FAQs\" >FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"About_HYPD\"><\/span>About HYPD&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>HYPD Store is a content-to-commerce platform for content creators. The platform offers an opportunity for content creators and influencers to create their own shop and earn a commission-based income by selling products using their name and fame.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Legal Name&nbsp;<\/strong><\/td><td>HYPD Marketing Technologies Private Limited<\/td><\/tr><tr><td><strong>Industry&nbsp;<\/strong><\/td><td>Technology, Information and Internet<\/td><\/tr><tr><td><strong>Headquarter&nbsp;<\/strong><\/td><td>Delhi, India<\/td><\/tr><tr><td><strong>Founding Year<\/strong><\/td><td>2020<\/td><\/tr><tr><td><strong>Founder\u2019s<\/strong><\/td><td><a href=\"https:\/\/www.linkedin.com\/in\/ashwaryagarg\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ashwarya Garg <\/a>&amp; <a href=\"https:\/\/www.linkedin.com\/in\/akshay1992\/\" target=\"_blank\" rel=\"noreferrer noopener\">Akshay Bhatnagar<\/a><\/td><\/tr><tr><td><strong>Total Funding<\/strong><\/td><td>$5.5M (According to <a href=\"https:\/\/www.crunchbase.com\/organization\/hypd-store\/company_financials\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Crunchbase<\/a>)<\/td><\/tr><tr><td><strong>Number of Employees&nbsp;<\/strong><\/td><td>51 &#8211; 200&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><span style=\"text-decoration: underline;\">Also Check: <a href=\"https:\/\/wafflebytes.com\/blog\/food-tech-startups-in-india\/\">Top 12 Food Tech Startups in India<\/a>!<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Concept\"><\/span>The Concept<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The number of people using social media is constantly increasing, with 4.6 billion users currently. It is estimated that this number will rise to 6 billion by 2027. In today&#8217;s world, social media influencers have a significant impact on the lifestyle of social media users, influencing what people wear, eat, and even how they behave.<\/p>\n\n\n\n<p>Therefore, Akshay Bhatnagar and Ashwarya noticed some crucial points between brands, content creators, and social media users. To bridge this gap, both college friends came up with the idea of HYPD Store with a vision that offers the following points:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Connecting creators and brands on one platform<\/li>\n\n\n\n<li>Providing a customizable shop for content creators and commission-based income<\/li>\n\n\n\n<li>Offering easy checkout and special deals for buyers.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Does_the_HYPD_Store_Work\"><\/span>How Does the HYPD Store Work?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Hypd provides a unique opportunity for creators to generate a new stream of income by leveraging their existing content distribution platforms like YouTube. With Hypd, creators can turn their product recommendations and endorsements into affiliate income by directing their audience to purchase the endorsed products from their store.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>By using Hypd, creators can monetize their content without having to rely solely on ad revenue.<\/li>\n\n\n\n<li>Hypd&#8217;s platform allows creators to seamlessly integrate their product recommendations and endorsements into their existing content, without disrupting the user experience.<\/li>\n\n\n\n<li>The process of becoming a Hypd creator is straightforward and involves signing up for an account, creating a store, and linking to products that the creator wishes to endorse.<\/li>\n\n\n\n<li>Hypd offers a range of tools and resources to help creators promote their store and drive sales, including customizable storefronts, analytics dashboards, and marketing materials.<\/li>\n<\/ul>\n\n\n\n<p>By using Hypd, creators can tap into a new revenue stream and build a stronger connection with their audience by offering valuable product recommendations and endorsements.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1690010890362\"><strong class=\"schema-faq-question\">Is HYPD Store safe?<\/strong> <p class=\"schema-faq-answer\">Yes, HYPD is a completely safe and trusted platform for store creators, and it is also registered by <a href=\"https:\/\/startup.google.com\/stories\/hypd\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google for startups<\/a>. That means it is not a scam.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>HYPD Store is a startup that was founded in 2020 by Aishwarya Garg and Akshay Bhatnagar. They have been college friends since 2010 and wanted to build a platform where&hellip;<\/p>\n","protected":false},"author":6,"featured_media":2702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-2701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startups"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HYPD Store - Startup: Concept, Offering, &amp; Process - Waffle Blog<\/title>\n<meta name=\"description\" content=\"HYPD Store is a content-to-commerce platform for content creators. The platform offers an opportunity for content creators and influencers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wafflebytes.com\/blog\/hypd-store\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HYPD Store - Startup: Concept, Offering, &amp; Process - Waffle Blog\" \/>\n<meta property=\"og:description\" content=\"HYPD Store is a content-to-commerce platform for content creators. 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