{"id":3195,"date":"2023-12-13T12:50:28","date_gmt":"2023-12-13T12:50:28","guid":{"rendered":"https:\/\/wafflebytes.com\/blog\/?p=3195"},"modified":"2023-12-13T12:50:29","modified_gmt":"2023-12-13T12:50:29","slug":"meme-marketing","status":"publish","type":"post","link":"https:\/\/wafflebytes.com\/blog\/meme-marketing\/","title":{"rendered":"What is Meme Marketing: Why and How?"},"content":{"rendered":"\n

In simple words, meme marketing is an aspect of content marketing and social media marketing, where brands use humor to engage customers in an entertaining way. The purpose of meme marketing is to entertain & engage the audience and persuade them to become a longtime customer.<\/em><\/p>\n\n\n\n

A research by Wavemaker <\/a>claims that 55% or users on instagram share memes every week and 30% share everyday.\u00a0 So it’s like a new channel for millennials. They use it to communicate and share their feelings and honestly I do too.\u00a0<\/p>\n\n\n\n

But how can memes be a good way to communicate with customers? <\/p>\n\n\n\n

If you want to know why then you’re at the right place, we are a digital marketing agency that loves meme marketing. Hence in this article we will explain to you what meme marketing is and how it will be beneficial for your brand.<\/p>\n\n\n\n

What is Meme Marketing? <\/h2>\n\n\n\n

Meme marketing refers to advertising of internet memes, in the form of image, video, and text on the social media platforms. Memes are the most popular thing on the internet between Gen-Z, because they are the most shareable thing on social media. Brands use meme marketing to engage the target audience in an entertaining way, there is no purpose to sell something to users. <\/p>\n\n\n\n

Invention of Memes<\/h3>\n\n\n\n

Honesty, It\u2019s not possible to identify who created the first meme or invented the \u201cmeme<\/strong>\u201d word. But as the Wikipedia suggests the word “meme” has been used 60 times in New York Times crosswords since the puzzle began in the 1940s.<\/p>\n\n\n\n

But the first meme is considered to be Dancing Baby <\/em><\/strong>created in 1996.<\/p>\n\n\n\n

\"first<\/figure>\n\n\n\n

How Meme Marketing Works and the purpose of it? <\/h3>\n\n\n\n

Well it’s hard to explain how meme marketing works but I prepared some bullet points for you. <\/p>\n\n\n\n

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  1. Relatability <\/strong><\/span>– The crucial part of meme marketing is relatability. No matter how high your humor is, if your target audience is not relating it with them. <\/li>\n\n\n\n
  2. Engagement <\/strong><\/span>– When the audience feels like \u201cit’s me\u201d they will engage with the meme and share with friends and families. Because they found that meme amazing and hilarious, so they will notice who published that meme and they follow your page. <\/li>\n\n\n\n
  3. Purpose <\/strong><\/span>– The purpose of meme marketing is building a community through entertainment.  Because no one wants all day promotional posts about products and services. <\/li>\n\n\n\n
  4. Building Community<\/span>:<\/strong> When you have a good community that loves your sense of humor.  Unconsciously they will trust in your brand and now you can share promotional posts about your product and services but not too much they will unfollow you.<\/li>\n<\/ol>\n\n\n\n

    Examples of Meme Marketing By Brands <\/h2>\n\n\n\n

    Here are some successful meme marketing examples by brands including waffle bytes. <\/p>\n\n\n\n

    1. Waffle Bytes: \u201c Ye Rog Purana Hai\u201d\u00a0<\/h3>\n\n\n\n

    We created this meme at the beginning of 2023, and it was the most viral meme by us. The benefit we get from these memes is that we got 20 clients who want to promote their business on instagram and also it featured by Social Samosa on Insta.\u00a0<\/p>\n\n\n\n

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    A post shared by Welcome to Waffle Bytes! (@wafflebyteshq)<\/a><\/p><\/div><\/blockquote>