{"id":3533,"date":"2024-05-24T12:17:08","date_gmt":"2024-05-24T12:17:08","guid":{"rendered":"https:\/\/wafflebytes.com\/blog\/?p=3533"},"modified":"2024-05-24T12:27:56","modified_gmt":"2024-05-24T12:27:56","slug":"digital-marketing-how-to-do-it-differently-and-make-it-work","status":"publish","type":"post","link":"https:\/\/wafflebytes.com\/blog\/digital-marketing-how-to-do-it-differently-and-make-it-work\/","title":{"rendered":"Digital Marketing: How to Do it Differently and Make it Work?\u00a0"},"content":{"rendered":"\n

Digital marketing is quite a popular topic nowadays. It is elaborated upon by hosts of online sources, with many of them giving their own thoughts on the subject.<\/p>\n\n\n\n

Nowadays, digital marketing is adopted by almost every other online brand. Merely telling someone to do digital marketing is a bit of an obsolete act since everyone is already doing it.<\/p>\n\n\n\n

In this post, we are not just going to be looking at what digital marketing is and how it works, etc. Rather, we\u2019re going to be looking at how you can do it differently.<\/p>\n\n\n\n

What is Digital Marketing?<\/h2>\n\n\n\n

But first, to fulfill the formality, we should clear up what digital marketing is, to begin with.<\/p>\n\n\n\n

Digital marketing<\/a> basically refers to the marketing efforts and endeavors that are carried out via digital channels. In the most generic sense, this type of marketing would include activities like telemarketing and radio advertisements since both of these devices, i.e., telephones and radios, are digital.<\/p>\n\n\n\n

But nowadays, the definition is a bit narrow. The word \u201cdigital marketing\u201d is nowadays used to refer to marketing activities that are done via the Internet. Some common types of digital marketing, in adherence to this definition, include content marketing, affiliate marketing, email marketing<\/em>, and so on.<\/p>\n\n\n\n

How to do Digital Marketing Differently?<\/h2>\n\n\n\n

Creating Interactive Blogs<\/h3>\n\n\n\n

Writing and publishing blogs are something that every other marketer does. But, to make them different, you can add some interactive<\/em> elements to them.<\/p>\n\n\n\n

This would, of course, involve some skill and expertise as far as writing the content and programming the web page goes. But the outcome would be worth it.<\/p>\n\n\n\n

So, what do we mean when we say \u201cinteractive blogs\u201d? We mean doing stuff like:<\/p>\n\n\n\n

    \n
  1. Adding GIFs, images, and videos to the content<\/li>\n\n\n\n
  2. Adding clickable and openable\/collapsible menus around the blog web page<\/li>\n\n\n\n
  3. Setting up HTML elements to allow the user to navigate the blog page as they want. For example, you could add buttons around the blogs that could open a particular section of the text and hide the others. Or, they could open a particular block of text to explain a certain concept\/idea.<\/li>\n<\/ol>\n\n\n\n

    Another good idea for making interactive blogs is to set up the fonts to change when the user reaches a particular point down the scroll. The same type of effect could also be set up for things like the background color and the text color, etc.<\/p>\n\n\n\n

    Here is a small example of how an interactive webpage can look like. You can apply similar effects and elements to your blog. While we\u2019re giving the example of a webpage, you can bring the same types of effects to your blog <\/em>instead.<\/p>\n\n\n\n

    There is a website called Cyclemon<\/em>. As you scroll down the website, you get to see different designs scrolling past in an aesthetic transition. And at the end, there is a CTA.<\/p>\n\n\n\n

    It looks really smooth.<\/p>\n\n\n\n

    Here, have a look:<\/p>\n\n\n\n

    \"Cyclemon<\/figure>\n\n\n\n

    Using AMP Emails<\/h3>\n\n\n\n

    Granted, AMP emails aren\u2019t that \u201chidden,\u201d but they still aren\u2019t very liberally used. You can try focusing on creating some highly interactive, unique, and engaging AMP-powered emails to make your marketing efforts one of a kind.<\/p>\n\n\n\n

    There are different things that you can do in an AMP email. You can add forms, purchase buttons, quizzes, questionnaires, and the like.<\/p>\n\n\n\n

    There are many benefits to using AMP emails.<\/p>\n\n\n\n

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    1. For one, you can get a much greater response rate from your recipients. Why? Because AMP emails center around making the email bodies themselves interactive so that the users don\u2019t have to leave their inboxes. Since they don\u2019t have to leave their inboxes, they can take whatever steps you ask them to take without thinking twice about it.<\/li>\n\n\n\n
    2. AMP emails can look very thoughtful. From a customer\u2019s\/lead\u2019s point of view, it can look very appealing to have an email curated and designed for your ease and comfort. This can also lead to an increase in the response rate.<\/li>\n<\/ol>\n\n\n\n

      There are, of course, some things that you have to take care of when preparing the emails to get the right results. These tips apply to email marketing in general, and they can be equally helpful in AMP emails as well.<\/p>\n\n\n\n

      Email Creation Guidelines<\/h4>\n\n\n\n

      Before creating your emails, you should take some time to research your recipients and find out what sort of data\/news\/content they would like to see.<\/p>\n\n\n\n

      Then, once you start creating the email itself, you should make sure that the content quality itself is on point. Content, in the context of emails, refers to two types.<\/p>\n\n\n\n

      One is the written content, <\/em>i.e., the text that is present inside the email body. The text you write should be impeccable. It should be written in a readable way, and should be concise and to the point. Besides this, it should also be free of all types of grammar\/spelling errors. There are different tools that you can take help from here. You can, for example:<\/p>\n\n\n\n

      Other than the written stuff, the other type of content that typically exists in emails includes the visuals and graphics\u2026the \u201cfrills,\u201d so to say.  There are a few things to keep in mind when creating and using visuals in your emails.<\/p>\n\n\n\n