Nowadays traveller’s preferences are changed as off-beat locations are preferred more rather than museums or historical places. Well, they have their own charm no doubt but most people take their time off from their office life and consider it as a retreat to calm their mind and enjoy nature and also simultaneously explore different cultures.
So, travel Agencies need to change as per the ongoing trends and change their strategies to go viral and drive business. So, here in this blog, I will be sharing tips to grow organically over different digital platforms.
Keep reading!
Top Marketing Strategies for Travel Agencies to Grow in 2024
Leverage Social Media Power
Social media has huge power and not using it for your benefit is like missing a golden opportunity for your travel business. Follow the below points to get the most out of social media.
Showcase the offbeat location pics else create a reel
One of the most effective ways to build a strong engaging travel agency profile is to showcase the reels of offbeat locations in creative ways. With great hooks like- “places you should visit before you turn 30”, “you will miss out on this amazing scene if…”, and many more.
Another very important thing that will attract people to click your reels and watch them fully is the copy you give over the cover pages of the reels. A great copy written in an attractive font will compel the first-time visitor to your profile
You can also plan a grid for your Travel agency page. It might be a little difficult to manage. But it will enhance the overall beauty of your page.
Customer Testimonial
Let your happy travellers become the stars of your story! Share their amazing adventures, stories, heartfelt moments, and life-changing experiences. There’s nothing more powerful than hearing it straight from the explorers themselves. Their stories will inspire others to dream big and choose your travel agency for their next unforgettable journey.
Use Personalised Email Marketing
You have experienced clicking on emails with irresistible offers. The same goes with most people if the email aligns with their interest along with a personalised touch will compel them to click and check the details.
As a travel company, you can take help from previous data of your already customers from their past trips. And curate the offers accordingly.
Another good way to connect with your loyal customers or with potential customers is through your newsletter. There you can give practical tips about treks, and give information about the best time to visit places. Basically, if you add value to other people’s lives, they will subscribe to you.
Use Content Marketing and Blogging
You can use the power of blogging to value add to your reader’s travel journeys. You can create travel guides for different places and many other things. Along with this, you can do research for relevant keywords, and meta tags and add catchy titles to grab the instant attention of your audience. You can also do guest blogging that will help your travel content reach to wider audience. Else, you can partner with travel influencers to grab the attention of their audience.
What’s important here to understand is to grab your audience’s attention in the initial read or first few seconds. So, keep the title of the hook so engaging that people cannot resist but go through it till the end.
Leverage influencer’s power
Over the past decade, influencers have made a stronghold in the market. They have their followers and as a travel agency, you can take benefit out of it. You can approach travel influencers with good reach to showcase the services you are offering, such as – things included in your package, places of stay and many more things. These things will attract people towards your services and travel packages.
Another good idea is to invite travel bloggers for a popular destination trip and let the bloggers document their experiences. This is a good way to make your services popular and make people choose your travel agency over others.
Loyalty Programs
Travel companies are discovering another way to show their customers just how much they’re valued. Loyalty programs are becoming the new gold standard, offering special perks and treats to reward repeat travellers. It’s a good way to make customers feel special for choosing their company again and again.
But the benefits don’t stop there! By encouraging happy customers to spread the word about their amazing experiences, companies can tap into a goldmine of new travellers. Offering referral bonuses is like giving people a little extra incentive to share the love.
It’s a win-win situation. Customers feel valued, the company gains new clients, and everyone gets to experience the joy of travel!
Invest in meta and google Ads
PPC is another good way to reach potential customers who are looking for services offered by travel agencies. Well, here also what really matters is the creativity you use because nobody is interested in boring creatives. You can also go for video creatives instead of static creatives. Also adding amazing offers is a point of attraction for many. So, it is essential to plan the ads strategically.
But here comes a twist, when the visitors who clicked your ad didn’t opt for booking? Here enters the role of re-marketing. It includes re-engaging with the potential people. You can send a gentle reminder regarding your offer that may again spark interest among them.
Partner with Local Businesses
Partnering with local businesses is like adding a sprinkle of magic to your clients’ trips. Teaming with amazing restaurants, spas, and other local gems, you can offer exclusive deals and perks that make your adventures even more special.
But it doesn’t stop there. Combining flights, hotels, and dining into one amazing package is like giving your clients the ultimate travel convenience. It’s like having a personal travel assistant who’s sorted everything out for them.
Conclusion
Hopefully, the above-mentioned information will help you in planning things correctly while strategising your things as a travel agency. You can follow the steps by yourself else, you can also hire experts in digital marketing to manage everything. If you are thinking of opting for the second option, then we are here to help you out. We are among the leading digital marketing agencies in India. We will make tailor-made strategies as per your requirements and help you grow online that will help you drive your business.
