Marketing

Television has served as an integral part of homes for decades, serving diverse needs such as entertainment, news consumption and educational activities. However, one ubiquitous application of television is in…

In the realm of digital marketing, one strategy continues to stand the test of time: email marketing. With its ability to reach customers directly in their inboxes, email marketing remains…

When brands decide to support a social cause or initiative, they too often take a Band-Aid approach. They add a rainbow logo or frame to their social media profile. They…

SaaS is about introducing a new product with useful features for work or personal use. SaaS (Software as a Service) brands differ from other domains, and so are SaaS marketing…

According to time, the average attention span of a customer is 8 seconds. So creating something unique and catchy is difficult. Jeff Bezos says that focusing on customers is the…

Marketing is vital for any company; this department is in charge of external communication and the impression that the public may have about the brand. Therefore, the work done in…

USP: Competition is the natural thing in business, especially for eCommerce brands where you don’t need to worry about just your local competitors. Customers are overwhelmed with choices and want…

Have you ever noticed how you chose clothes, cars, homes, hairstyles, and even addictions like cigarettes or cigars? Most of us are inspired by another person’s way of living. In…