When brands decide to support a social cause or initiative, they too often take a Band-Aid approach. They add a rainbow logo or frame to their social media profile. They…
Category:
Marketing
-
-
SaaS is about introducing a new product with useful features for work or personal use. SaaS (Software as a Service) brands differ from other domains, and so are SaaS marketing…
-
According to time, the average attention span of a customer is 8 seconds. So creating something unique and catchy is difficult. Jeff Bezos says that focusing on customers is the…
-
Marketing is vital for any company; this department is in charge of external communication and the impression that the public may have about the brand. Therefore, the work done in…
-
USP: Competition is the natural thing in business, especially for eCommerce brands where you don’t need to worry about just your local competitors. Customers are overwhelmed with choices and want…
-
Have you ever noticed how you chose clothes, cars, homes, hairstyles, and even addictions like cigarettes or cigars? Most of us are inspired by another person’s way of living. In…