The best and most efficient way to grow your small business is to create a solid digital marketing strategy. Growing and running a small business is a huge challenge for every businessman. Whatever your business, if you don’t have a plan in mind, you may end up spending your time and money on the wrong activities.
First of all, you have to understand what is a small business? Which are we talking about.
Small businesses are those that have fewer employees and less hierarchy and lower annual revenue than a corporation or regular-sized business. This could be a travel agency, a home cleaning service, a pest control service, a fitness centre, a food truck, etc.
In this article, you will learn how to make a winning digital marketing strategy for your small business in 3 steps:
1. Build Your Website
The first step in your digital marketing strategy is to establish your online presence and build your brand.
Basically, a website is an online resume of your business and the first glimpse of your service or product for your customers, before they decide to get anything from you.
To start branding your business, follow these tips:
Create a Logo
A logo represents your brand identity and will be used in all places (websites, social media pages, business cards), so you need to come up with a logo that is more than just an image. It is your choice whether or not your business logo should be very artistic, but it needs to represent your business from the rest.
Create a Website That Accurately Represents Your Business
The next big step is building your website. Creating a website for your business is the most crucial part of digital marketing strategy and many people don’t pay attention to it.
Having a website is essential as it is the centre point of all your digital marketing campaigns and your online customers.
A website doesn’t have to be fancy for a small business, but it does need to accurately represent your service or products. Don’t forget that a website is the ‘online resume’ of your business and something to be proud of.
To design your website you can hire an agency who can do the job for you and if you can’t find it you can contact us.
2. Start with Local SEO
Local SEO is important because many people use search engines to find local businesses like yours.
In fact, according to Google:
- 30% of all mobile queries are related to location.
- 78% of people searching for something nearby on their phone make a visit in a day.
- 28% of searches for something nearby result in a purchase.
Create a Business Profile on Google My Business
Google My Business is a business listing by Google. The goal of the platform is to provide the most accurate business information for local businesses to searchers.
The advantage of having your business profile in the Google My Business listing is local searches. For example, if you own a restaurant, people will find your business by searching for “restaurants near me.”
Here’s a step-by-step guide to building your business profile on Google my Business.
- Claim/become your own Google My Business listing.
- Complete profile data and publish your listing.
- Add photos, videos, website links and offers of your business to your profile.
- Respond to ratings and reviews in a professional and timely manner.
Target Local Keywords
You now have a website and business listing profile on Google. If your small business is service-based, like a cleaning service or pest control, you’ll need to create location keyword-based pages.
Here are some content ideas that will naturally target both audience and keywords:
- Static Page: Best Pest Control Services in [Your Location]
- Blog Post: How to Get Rid of [Insects Name] 2022 Guide
3. Socal Media Marketing
There are now 4.8 billion active social media users – almost three times as many as just five years ago. Those users spend an average of 2 hours 27 minutes a day on social channels. So don’t miss this 2-hour 27 minute chance to showcase your service and product in front of your potential customers.
In fact, social media isn’t just for big brands and businesses. A small business can also benefit from the use of social media.
Choose The Social Media Platform That Suits Your Business
Don’t guess about where your audience spends their time online.
Your instinct may tell you that if you’re targeting Gen Z, you should give up Facebook and focus on Instagram and TikTok. But data shows that nearly a quarter of Facebook users are between the ages of 18 and 24.
If you’re selling handmade products, social might not seem like a top priority. But it should be. Facebook and Instagram are the top social networks for handicraft products. Adults over age 65 are Facebook’s fastest-growing audience segment.
Use Social Media Ads
You must be wondering whether social media advertising is good or not. Especially if your current advertising budget is slim.
- Which ad types will be most effective for your business?
- Which network has the most reach?
- Which platform has the most competitive CPA?
These are all important questions for anyone thinking about paid social media advertising.
Set a goal and create a social media plan. Are you looking for increased brand awareness, better customer service or sales? Depending on which goal has the highest priority, make sure you choose the right social media platform. Track your marketing progress. Every social media platform has free analytics so you can track your social media activity against your marketing goals.
These are the three digital marketing strategy plans we suggest to start with.
We have a lot to share with you but if we share 20 tips you will get confused and you will not implement all the methods at once for your small business.
If you have any questions regarding Digital Marking Advertising, please comment below or contact us!