We all would have used the internet to look for information regarding the symptoms we face related to our body. Be it a small rash or an unwanted tingling sensation in the body. Most of us would end up reaching Google for the answers.
Even as per a study, almost 60-80% of people use the internet to get some sort of medical information. This number itself is proof of how people have started to rely upon the internet to know more about medical-related issues or symptoms. All this makes digital marketing important in the healthcare industry. As this will help them reach a wider audience about the services among your targeted audience.
Before diving directly into the digital marketing strategy for the healthcare industry, let’s first understand what we mean by digital marketing in this noble profession. It basically helps in enhancing the brand’s presence over social platforms, it could be through paid advertisements, email marketing, SEO or with engaging reel content. But the secret lies in the strategic planning and its implementation.
Here are the top digital marketing strategies for healthcare industry
SEO for Healthcare Professionals
Search engine optimisation is an essential part of digital marketing. It helps in ranking the website higher in search engines. Also, it not only boosts the brand’s credibility but also enhances brand awareness. All this further helps in generating more leads. To have a better understanding, let’s take an example of an Ophthalmologist.
First, it is essential to look for keywords related to eye doctors. Then while creating content it should be around keywords such as eye doctors, eye surgery, eye conditions, and many more. More blogs should be written around them. Also, guest blogging can be done, to increase domain authority and enhance brand awareness. One thing that should be kept in mind while writing a blog is that it is SEO-optimised. This way it increases its chances of ranking.
Another very essential thing is that to succeed in healthcare content marketing, accuracy is the most important thing. Your content must not only be correct but also adhere to Google’s strict E-A-T guidelines (Expertise, Authoritativeness, Trustworthiness). By prioritizing these factors, you’ll improve your chances of ranking well in search results and building trust with your audience.
Pay-Per-Click (PPC) Advertising
Another healthcare digital marketing strategy to consider is PPC (Pay-Per-Click) advertising. These are paid ads that are highly precisely targeted. They can be run over platforms like Google, Facebook and X.
One of the best things about PPC ads is that they can be very cost-effective. As the name suggests, you only pay when someone clicks on your ad. Unlike traditional ads where you spend a lot to show your ad to a large audience without knowing if it will generate leads or not. With PPC, your costs only go up when you actually get leads. This means your message is reaching people who are already interested in your healthcare services because they clicked on your ad. This helps you get the most out of your marketing budget and increases your return on investment (ROI).
Leverage Content Marketing
In the times when people have very short attention spans, your content should be planned in a way that it grabs the audience’s attention in the first few seconds. So, well-crafted and informative content is a great way to engage patients.
You may share educational and engaging blog posts on relevant topics, this will increase website traffic. Over time, this can lead to more referrals, scheduled appointments, and inquiries about services.
When coming to social media posts, before and after posts work well. For instance, dermatologists can show before and after pics of the patient along with patient testimonials in the form of reels also attracts people.
In the beginning, it might be a hit-and-trial series for a few weeks. In which you can test different types of content and over a period of time you will get to understand what your audience is preferring more.
Personalised Email Marketing
Another important part of a successful healthcare digital strategy is email marketing. It’s an affordable way to reach out to patients and can be personalized using data from phone and online interactions.
Also sending emails as newsletters can keep patients engaged by sharing updates on new treatments, clinical drug trials, staff changes, and tips on wellness and healthy living.
Final thoughts
It is essential to understand that to thrive in today’s dynamic market, digital marketing is the key that holds the magic to unlock the brand’s potential. The majority of big hospitals have a strong digital presence that further enhances the brand’s credibility. If you are looking for a good digital marketing agency that can help you grow over different digital platforms, then consider Waffle Bytes. We are a result-driven agency that believes in preparing strategies only after understanding your goals and requirements. You may visit our website for more information.
