In 2023, don’t be surprised if you ask any girl which website she uses to buy makeup products and she promptly responds with “Nykaa.” This is because Nykaa is currently…
Tarun Pal
Tarun Pal
Tarun is a Team Lead in Digital Marketing and has been working as a Digital Marketing Executive at Waffle Bytes since 2021. He is passionate about PPC and Search Engine Optimization (SEO) and considers himself a philosopher in these fields, often pondering life's biggest questions, like why ad budgets disappear faster than a plate of samosas at a team meeting.
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In today’s digital age, mobile apps have become an essential tool for businesses to reach and engage with their customers. However, developing a mobile app can be a complex and…
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LinkedIn is one of the most successful social networking platforms for professionals, with over 900 million users across the globe. As the platform continues to grow, so does the need…
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Today, people prefer to pay through online modes rather than hard cash, and apps like PhonePe, Google Pay and Paytm have made this process super easy. As we approach digitalization…
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Case Study
The Impact of Artificial Intelligence (AI) on Digital Marketing
by Tarun Palby Tarun PalAs we know, since ChatGPT launched, it has become famous and some people say that AI will replace many people’s jobs by the end of this year. However, AI is…
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India is a vast market for a wide range of products and services, with private players playing a crucial role in catering to the needs of its massive population. With…
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Music is not a thing. It is part of human life, motivation for tough times, and it decides and changes the way we think. But alongside this, music also is…
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In today’s fast-paced and ever-evolving digital world, businesses need to be adaptable and innovative to stay ahead of the game. OLX, the world’s leading online marketplace, has taken this mantra…
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Did you know that 64% of adults worldwide wear eyeglasses for vision correction? And when we think of glasses, isn’t Lenskart the first brand that comes to mind? The company…
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Snitch, the innovative company that appeared on Season 2, Episode 20 of Shark Tank India, is well-known to us all. Their impressive pitch won over the sharks, who offered them…