Artificial Intelligence (AI) is no longer an idea that applies only to big companies and technology giants. It has become an essential tool for small businesses, especially in a country…
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In such a competitive business environment, CRM plays a pivotal role in helping gain growth and customer loyalty. Amongst one of the most applied models to improve CRM strategies is…
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Wondering how big companies and corporates decide on their portfolio of businesses. Which business to keep and cash out, which one to shut off completely. Well if you are seeking…
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Introduction In today’s fast-paced marketing world of digital, cost per click is a crucial metric for businesses looking to bring in more traffic and conversions. From Google Ads to Amazon…
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A very pivotal part of supply chain management. Reverse logistics helps any organisation to achieve its waste management levels and it also contributes to the corporate social responsibility of the…
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Article writing, though appearing daunting to anyone who has never had any experience in the process, can actually be achieved by practice and proper technique. As an art of its…
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Landing page optimization or LPO is the most important component of any digital marketing strategy. It is nothing more than the process by which you upgrade all the different elements…
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Ever wondered how a company offers similar messages across all of its promotional channels?. Well if you did, you have found the perfect article to scratch your ick of knowledge!…
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What comes to your mind when you hear the word “Tetris”, well for me for many years it was the “Tetris Game”. I picked up on my knowledge about The…
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The world sure is evolving quickly. Who would have thought, online shopping experience would be considered as an important touch point in any business! Before, starting with the article and…