Marketing

In such a competitive business environment, CRM plays a pivotal role in helping gain growth and customer loyalty. Amongst one of the most applied models to improve CRM strategies is…

Wondering how big companies and corporates decide on their portfolio of businesses. Which business to keep and cash out, which one to shut off completely. Well if you are seeking…

A very pivotal part of supply chain management. Reverse logistics helps any organisation to achieve its waste management levels and it also contributes to the corporate social responsibility of the…

What comes to your mind when you hear the word “Tetris”, well for me for many years it was the “Tetris Game”. I picked up on my knowledge about The…

Some ads get more attention than others because they know when people are most interested in paying attention. The people who create these advertisements are not necessarily psychologists. They understand…

Television has served as an integral part of homes for decades, serving diverse needs such as entertainment, news consumption and educational activities. However, one ubiquitous application of television is in…

In the realm of digital marketing, one strategy continues to stand the test of time: email marketing. With its ability to reach customers directly in their inboxes, email marketing remains…

When brands decide to support a social cause or initiative, they too often take a Band-Aid approach. They add a rainbow logo or frame to their social media profile. They…

SaaS is about introducing a new product with useful features for work or personal use. SaaS (Software as a Service) brands differ from other domains, and so are SaaS marketing…

According to time, the average attention span of a customer is 8 seconds. So creating something unique and catchy is difficult. Jeff Bezos says that focusing on customers is the…