Hey reader! To get your website noticed by Google not just needs a blessing but requires a perfect strategy. Where content plays a crucial role. Having a website that ranks helps in getting caught in the people’s eye plus you have better chances of driving sales of your brand. So, what as a brand you cannot miss is content marketing. As it could be a game-changer for you.
In the world of digital marketing, data is the reason behind making various decisions and another important thing is the content you post over the website. It is where the content analysis tools come into the limelight. They help you get a thorough analysis of what works for your website and what puts your audience down. They are great tools to help you excel in the world of digital marketing.
Before moving forward, I would like to inform you, that I will be covering the top 7 tools as per me, and the list will be updated with time. You might find the list of the top 10 or top 15 tools list on the internet but I would like to present the best ones available in the market.
To make your tasks easier, here is a list of the top 7 content analysis tools (both free and paid).
- Google Analytics
- Hemingway App
- ChatGPT
- Google Search Console
- Rockee
- Surfer
- MarketMuse
1. Google Analytics
Congratulations, it is a free tool offered by Google itself. With its user-friendly interface and some stunning features, a brand can definitely track, measure, and manage its current progress. Even they can have a comparison with their previous performance. All that is required is to make a business account and enjoy the exceptional features offered by this tool.
For example, for an e-commerce brand, Google Analytics Standard Ecommerce offers good data about impressions. All this will help the brand in the future their future strategies. A brand can get the reports about:
- Purchase habits
- Checkout
- Product functionality
- Sales results
- Performance of product lists
- marketing information
2. Hemingway App
If you are looking for a tool that can guide you with your written content, then Hemingway app could be your go-to solution. It will help you in improving the readability and clarity of the writing. One of the best things about this content analysis tool is that it is free.
All you have to do is just copy your text to the editor and it will give you results in a color-coded highlighted way. It will help you identify the following issues with the text:
- Long and difficult-to-read sentences.
- Complex language in the sentences
- Passive voices
Note: It is an easy-to-use content analysis tool and can be used even without signing up.
Although its web app is free but you can upgrade to its Editor Plus subscription for $10/month, that allows you to rewrite the sentences with the above issues with the help of AI.
3. ChatGPT
ChatGPT has made its place by the wonderful services it offers. It is a natural language processing(NLP) tool. It is a perfect content analysis tool that uses AI and machine learning for user inputs. ChatGPT is a way more flexible tool in comparison to tools like Hemingway. Unlike other tools, you can tailor your prompt and get the required results. For instance, you can just give a flexible prompt to make the content SEO optimised, or find passive voice sentences. ChatGPT. You can even ask the tool to rewrite the sentences. Hence it is quite a flexible tool to use.
Its best part is that it is available for free although if you want to go for ChatGPT Plus, it is available for $20/month.
4. Google Search Console
If you are looking for a free tool that can give you brief insights about your website’s performance, then Google Search Console (GSC) could be your go-to content analysis tool. It helps you know the following:
- Know how many people find your webpages through Google search.
- Find out what people are typing on Google to land on your pages.
- See how well your pages show up in Google search results.
- Check which words help your pages show up in searches and how well they rank.
This will help you in finding which content needs improvement or updating.
Note: There are higher chances that updating content from time to time to provide more value to your users will help your website reach the first page of Google. One of the best parts about this tool is that it is totally free and has no paid versions.
5. Rockee
Well, let’s shift a bit and take a totally different approach to content analysis with the tool Rockee. It uses the real user’s feedback to help you have a better understanding of the content on the website. All you have to do is create a widget and add it to your website. Then ask your visitors to give feedback or rate the content. Collected data will be quite useful in getting to know more about your user’s choices. Rockee will do the rest, it will integrate the quantitative data (time of pages) with the feedback and ratings. It has both free plans and paid plans that start from £39/month
6. Surfer
Surfer is a content analysis tool that helps in making written content SEO-friendly. Thou can not just analyse the existing content but use its content editor for better writing. You can also generate outlines for blogs. Along with all this, you can also avail their keyword research tool.
Surfer as a content analysis tool will give you a lot of suggestions after analysing the targeted keywords and the organic search results. Some of the suggestions include the best word count, keywords, the subheading to include, and the FAQs to include. One of its best things is that its great user interface allows even the non-SEO person to use it easily.
Note: It isn’t a free tool. Its pricing starts from $89/month and there is no free trial but offers a seven-day money-back guarantee.
7. MarketMuse
It is a complete set of tools perfect to be used in a team working at a scale for content analysis, research, and planning. It has also quite similar features to the above-mentioned tools such as suggesting ideal word count, and keywords. One of the best features of MarketMuse is its competitive content analysis feature. Through this feature, you can get an idea of how your competitors are using the content topics.
It is a paid tool whose plan starts from $149/month and only a limited free version is available.
Hopefully, the above-mentioned content analysis tools will help you in your digital marketing journey. If you are the one looking on the internet for the best marketing agency to look after the digital marketing of your brand, contact Waffle Bytes. We will take care of everything so that you can put your energy in different dimensions for your brand’s growth.
