Digital marketing has boomed over the years and has saved various brands from drowning in the flood of COVID-19. People often think that it works only for established brands but it isn’t true. It is as relevant for a startup as it is for a big established brand. Especially for a startup it helps in targeting the right audience because not every customer demands your product or services. Other than targeting, it helps in enhancing brand awareness and making your brand more visible among your target audience. There are various steps involved in crafting a perfect digital marketing strategy for a startup.
Important things to be considered by a startup:
Search Engine Optimisation
In simpler words, SEO is the part of website optimisation that helps it rank higher on search engines. The higher the website, the more footfall it will have and further drive more sales. This process takes time and a good amount of research and work.
Tips for SEO
- It is essential to write a crisp and precise meta tag when it comes to written content as it indicates to Google what your content is about and helps it rank higher.
- It is essential to optimise the website speed. Better speed prevents the audience from jumping from yours to your competitor and that would cost you in your sales.
- Keyword research is one of the most crucial steps of SEO. Working on the right keyword will help your content rank higher on the SERP. During the research, it is essential to consider what keywords your competitors are ranking and analyze how well they are performing.
- One of the best things to rank higher over SERP is through the backlinks. In simpler words, it means hyperlinking other websites to your content. Once you have multiple backlinks from reputed websites. This will help your site to have a higher domain authority.
Social Media Marketing (SMM)
Social media has grown to a major extent that in 2024 it has almost 5.04 million users. This huge figure rightly points out the potential it holds for marketing. Especially startups can use these platforms for branding and building community for their product and services. Like on Instagram and Facebook, they can target their audience as per their requirements. Other than this a proper social media strategy is very essential as it will help you plan your post in advance and work accordingly to maintain consistency.
Another essential thing while leveraging social media platforms is the quality of content. Good engaging content will help attract more people towards your brand. Nowadays Memes also work a lot, so if you can have a few funny content that will help people reach more on your page. Another important thing while preparing content is to make it shareable.
Giveaways also work well in favour of a startup and are a good way to reach out to a larger audience.
Content Marketing
If we talk in simpler words what content marketing is then I would say it is majorly about sharing helpful and interesting stuff with people who might be interested in your business. Instead of just selling things, you give people valuable information. This could be blog posts, videos, or other things that people find attractive
Here are some tips to make your content even better:
- Be consistent: Share great content regularly. It’s better to share two really good posts a week than five not-so-good ones.
- Check what works: Don’t just look at likes and shares. Use tools to see why people are reading your stuff. Is it because of the information, or something else?
- Use facts and numbers: Make your content more interesting by using real data to back up your points.
By following these tips, you can improve your content marketing and reach more people.
Use Email Marketing
Email marketing is one of the best ways in digital marketing. It is like having a conversation with your best customers. Here you send friendly emails directly to people who might be interested in the latest offers or deals.
Here are some tips to make your email marketing work:
- Get personal: It is advisable to use what you know about your customers (like their names!) to craft messages that are more relevant to them.
- Target the right people: It is best to split your email list into groups based on your customers’ interests so you can send them emails they’ll actually care about.
Leverage Video Marketing
Videos are all the rage these days! They are one of the best ways to use short, entertaining clips to spread the word about your business that will help you attract new customers.
Here’s why videos work better:
People love video content over static! Funny, informative videos are way more engaging than just reading boring text. Even catchy videos get shared more often, so more people get to see your business/ services/ products.
Here are some tips for making great videos:
- Keep it interesting: Make sure your videos are informative but also fun to watch. This way you will be able to keep your audience engaged with your videos.
- Grab their attention: Start with a clear, catchy title that lets people know what your video is about.
Influencer Marketing
In the last decade, influencers have become the new stars. People listen to them and also follow their advice, their skincare routine and whatnot. As a startup, you can take advantage of it and promote your products through them. This way you will be able to reach a wider audience. But while choosing an influencer it is essential to look for the right niche so that your product will reach the right audience.
Here’s how influencer marketing can help your startup:
- You can ask the influencer to introduce your brand to a whole new audience who follows them.
- Their followers listen to them and have built trust over a period of time so when they will recommend the product and give an honest review about it people will give a try to your project.
To have successful influencer marketing it is essential to plan things. From choosing the right influencer to strategizing the reel ideas many more things go behind the success of a single campaign.
Conclusion
Hopefully, all the mentioned steps will help all the startup people reading this blog. If the steps are followed with a strategy it will definitely help them in enhancing their brand awareness and driving more sales. But here I want to add the point that it is always better to get help from qualified people with years of experience in this field as they will help you achieve the desired results in less time. So, if you are looking for a result-driven social media agency, contact Waffle Bytes Pvt. Ltd. We believe in offering a tailor-made strategy as per the brand requirements.
