In the ever-evolving world of digital marketing, understanding user behavior is crucial for optimizing your website’s performance. One term that often arises in SEO discussions is “pogo-sticking.” This behavior occurs when users quickly bounce between search engine results and different web pages, typically spending only a few seconds on each. …
In today’s fast-paced digital landscape, influencer marketing has become a powerful tool for brands looking to grow. But it’s no longer just the mega influencers and celebrities driving engagement—it’s the micro influencers who are making the biggest impact. With their smaller, more focused followings, micro influencers are able to build …
Artificial Intelligence (AI) is no longer an idea that applies only to big companies and technology giants. It has become an essential tool for small businesses, especially in a country like India, which is currently experiencing the emergence of a dynamic entrepreneurial ecosystem. From automating everyday tasks to powering up …
In such a competitive business environment, CRM plays a pivotal role in helping gain growth and customer loyalty. Amongst one of the most applied models to improve CRM strategies is the IDIC model, which stands for Identify, Differentiate, Interact, and Customise. It has been designed such that it will serve …
When you send emails, your audience probably won’t complain about glitches in how they render across different email clients. But trust me, they notice. No matter which platform readers are using—Gmail, Outlook, or Yahoo! Mail—recipients expect a flawless experience. The challenge? Ensuring your email template design displays perfectly across all …
In the current digital environment, YouTube streaming developed in popularity as a platform for musicians to present their skills. Further, live photography allows it possible for artists to interact with their fans in every moment. Therefore in this blog we will discuss how Gyre can benefit musicians and provide marketing …
Wondering how big companies and corporates decide on their portfolio of businesses. Which business to keep and cash out, which one to shut off completely. Well if you are seeking answers – we’ve got you. This article will help you understand the nuances of BCG matrix and calm your ich …
Introduction In today’s fast-paced marketing world of digital, cost per click is a crucial metric for businesses looking to bring in more traffic and conversions. From Google Ads to Amazon Advertising, through social media ads, this guide takes you deeper into the efforts needed to really maximise spend based on …