Wondering how big companies and corporates decide on their portfolio of businesses. Which business to keep and cash out, which one to shut off completely. Well if you are seeking answers – we’ve got you. This article will help you understand the nuances of BCG matrix and calm your ich …
Introduction In today’s fast-paced marketing world of digital, cost per click is a crucial metric for businesses looking to bring in more traffic and conversions. From Google Ads to Amazon Advertising, through social media ads, this guide takes you deeper into the efforts needed to really maximise spend based on …
A very pivotal part of supply chain management. Reverse logistics helps any organisation to achieve its waste management levels and it also contributes to the corporate social responsibility of the said organisation. There has been much research and study on the topic, showcasing its importance in the real world. What …
Article writing, though appearing daunting to anyone who has never had any experience in the process, can actually be achieved by practice and proper technique. As an art of its own, mastering it requires learning proper techniques, and this structured guide to article writing will guide you step-by-step through the …
Companies must run successful sales campaigns to survive in today’s competitive market. Email outreach solutions have become essential resources for improving these programs since they streamline communication, automate tasks, and offer relevant data. By employing these tools, businesses may enhance teamwork and campaign efficacy, boost outreach tactics, and increase sales …
Landing page optimization or LPO is the most important component of any digital marketing strategy. It is nothing more than the process by which you upgrade all the different elements on your landing page to increase conversions—in some cases leads, or sales, or any kind of desired action. Optimizing these …
Ever wondered how a company offers similar messages across all of its promotional channels?. Well if you did, you have found the perfect article to scratch your ick of knowledge! In this article we will understand how IMC (Integrated Marketing Communications) is used by companies to present a consistent brand …
What comes to your mind when you hear the word “Tetris”, well for me for many years it was the “Tetris Game”. I picked up on my knowledge about The Tetris Effect Principle when I was in college completing my graduation. I remember this one principle very specifically because few …