Google Data Studio is the most helpful tool for visualizing your data and mining insights. But now that it is integrated with Looker (now called Looker Studio), it has become a powerhouse for analytics and business intelligence. Looker Studio connects to any authorized third-party data source like Google Ads, Facebook …
Branded keywords or branded terms are specific in nature. They usually include the names of an organization or product. They may also contain names of a public figure, URL or some trademarked entity. While the non-branded or generic keywords are more descriptive to get a broad range of matching results, …
The opportunity to trend and go viral on YouTube means thousands of content creators compete for the highest viewership across industries. Thankfully, the core ideas that make a great video remain the same as trends come and go. Youtube is the same as the stock market, even better than the …
SEO is Job about optimising your website for search engines to rank higher in search results. It is essential in every aspect of digital marketing. SEO is king to all, be it website content, blogs, social media marketing, or email campaigns. What is SEO? SEO (Search Engine Optimization) is the …
There are tons of articles you can read on performance marketing. I also read many of them to understand what performance marketing is. Unfortunately, I found only definitions that are disgusting and not understandable. Also, Wikipedia needs clarification on performance marketing and affiliate marketing. Hence, I decided to learn performance …
Do you know what is trending on social media for brands? It is influencer marketing. According to recent marketing research, the influencer marketing market is supposed to increase by double folds in the coming years. Still, many of us need to be made aware of what it is and how …
Getting 1 million views on Instagram Reels is not rocket science; you just have to follow some common steps. Before diving into these steps, we would love to share our journey with Instagram Reels. As you may know, these days every brand and company is creating reels to gain attention …
Let’s start the case study of byjus! India has relied on an ancient education mode for a long time. Today India is progressing in every sector and incorporating technology everywhere. Especially after corona pandemic, we all have learnt the importance of online modes of communication and education. Ed-tech or education …