In the realm of digital marketing, one strategy continues to stand the test of time: email marketing. With its ability to reach customers directly in their inboxes, email marketing remains a powerful tool for building stronger connections with your audience. In this blog, we’ll try to understand what it is …
Marketing strategy of Patanjali: Patanjali has been the flag bearer of ayurvedic and natural products in India. Patanjali is a renowned Indian consumer goods and Ayurvedic products brand founded by Baba Ramdev, the icon of Yoga and Acharya Balkrishna, in 2006. The first official registered office of Patanjali was in …
In 2023, don’t be surprised if you ask any girl which website she uses to buy makeup products and she promptly responds with “Nykaa.” This is because Nykaa is currently the only brand in India that offers a wide range of makeup brands in one convenient place, all at affordable …
Beauty and Cosmetics is a multi-billion dollar industry that is seeing enormous growth with rising social media and influencer culture. Amongst all this, Sugar Cosmetics was launched in 2015 and became the favourite brand of Gen Z and millennials in India. The products are designed according to the needs of …
In today’s digital age, mobile apps have become an essential tool for businesses to reach and engage with their customers. However, developing a mobile app can be a complex and costly process, with many factors affecting the final cost. Understanding the cost of app development is crucial for businesses and …
LinkedIn is one of the most successful social networking platforms for professionals, with over 900 million users across the globe. As the platform continues to grow, so does the need for innovation and technological advancements to maintain its position in the market. This article explores how LinkedIn has implemented a …
Today, people prefer to pay through online modes rather than hard cash, and apps like PhonePe, Google Pay and Paytm have made this process super easy. As we approach digitalization with each passing day, it is important to acknowledge the things that have led to digitalization, and contactless payments were …
As we know, since ChatGPT launched, it has become famous and some people say that AI will replace many people’s jobs by the end of this year. However, AI is not new to digital marketers as it has always existed, and ChatGPT is just an advanced version of AI. For …