Home Digital Marketing 22 AI Tools Every Digital Marketer Should Know About

22 AI Tools Every Digital Marketer Should Know About

by Tarun Pal
ai tools digital marketing

As we know that information is king. This includes info about your competitors, what’s trending in the market, and what people are saying about your product (both good and bad). There’s a ton of this data out there, but it’s nearly impossible to find it all by yourself.

AI, which stands for Artificial Intelligence, makes this job much easier. It can quickly analyze massive amounts of data, something that would take a person forever.

Here’s how AI helps marketers:

  • Find what people are saying: AI can look at online reviews and social media posts to see if people like your product or not.
  • Stay ahead of the competition: AI can track what your competitors are up to, so you can adjust your strategy if needed.
  • Get the most out of your marketing budget: AI can help you target the right people with your ads, so you don’t waste money.
  • Create high-quality content: There’s even AI that can help you write marketing materials, like website copy and blog posts.

Since AI is so helpful, you’ll probably use more than one AI tool. In fact, many data analysis tools these days use AI to get great results. Let’s explore some of the best AI marketing apps and platforms to see what they do and how they can benefit you!

AI ToolPrimary Use
Jasper AICopywriting
Lexica ArtBlog thumbnails
Surfer SEOSEO content writing
Notion AIProductivity
Content at ScaleGenerating SEO blog posts
Originality AIAI content detection
Writer.comContent writing for teams
Undetectable AIRewriting AI content
FullStoryDigital experiences
ZapierAutomating tasks
Hemingway appContent editing
GrammarlyContent editing
Albert.aiDigital advertising
HeadlimeLanding pages
Userbot.aiConversation management
Browse AIScraping web pages
AlgoliaSearch and recommendation APIs
PhotoRoomRemoving image backgrounds
Reply.io’s AI Sales Email AssistantEmail replies
Brand24Media monitoring
InfluencityInfluencer marketing

Let’s dive a bit deeper into each one👇.

1. Jasper AI (for Copywriting)

Jasper AI is a well-known AI-powered copywriting tool that originally went by the name Jarvis, inspired by Tony Stark’s virtual assistant from Iron Man. However, after Marvel sent a cease-and-desist letter, the creators rebranded it to Jasper. Despite the hiccup, Jasper quickly gained popularity and now has over 350,000 users.

Jasper AI excels at creating copy in various tones and styles on almost any topic. The creators claim it has “read” 10% of the internet to hone its skills. For example, when I asked Jasper to write 40 words about AI in business automation, it produced the following:

“AI is the next step in business automation. AI has been instrumental in improving business processes. AI can be deployed to an organization’s business process for a particular strategic purpose to increase efficiencies, cut costs, and improve customer service.”

While this is a solid starting point, human intervention is still needed to refine the copy and ensure a smooth flow. Jasper’s natural language processing capabilities make it an excellent tool for creating early drafts that human copywriters can later polish.

Jasper AI can write copy for email campaigns, product descriptions, blog posts, and landing pages. It features a simple and intuitive dashboard, is affordable, and significantly speeds up the content creation process. With over 5,000 five-star reviews, Jasper may not make you the next Tolstoy, but it will help keep your SEO scores high and your content engaging.

2. Lexica Art (for Blog Thumbnails)

Lexica Art is a top-notch AI image generator. It creates some of the most realistic AI images I’ve seen, making it perfect for generating marketing content. I’ve used it to create blog thumbnail images for my SEO clients. With Lexica Art, you can use and save different prompts to ensure all the images are consistent with your brand guidelines. Some brands even use it for their social media posts.

If you’re tired of using standard stock images for your blog thumbnails, you should definitely check out Lexica Art.

3. Surfer SEO (for Content Writing)

Surfer SEO is a tool that helps you create content optimized for search engines, which is crucial for any content strategy. While you write, Surfer SEO assesses and scores your content based on keyword density, readability, length, use of headers, and other factors that improve search engine rankings.

To use Surfer SEO, start by choosing your domain, niche, and target audience. The tool will then provide insights, highlight top-ranking keywords, suggest a content structure, and even define image density. You can work directly in Surfer SEO’s text editor or use it for quick analysis. As you edit your work, you’ll see your SEO score improve in real time.

Surfer SEO integrates with other content marketing tools like Jasper, WordPress, Google Docs, and more. It’s trusted by clients like FedEx, Shopify, Qantas, and Viacom to boost organic growth on Google.

4. Notion AI (for Productivity)

Notion AI is a new feature in Notion’s productivity platform that uses AI to make tasks easier. You can ask questions in plain English about anything in your Notion workspace—notes, projects, documents, or wikis—and Notion AI will find the answer. It’s like having a personal assistant built into your project management tool.

The AI can also help you write, brainstorm ideas, fill out tables automatically, and more, reducing manual busywork. This feature costs $8 or $10 per member per month, depending on your payment plan, and is available for any paid Notion plan, including free plans.

Notion prioritizes privacy and security, with data encryption and compliance with laws like GDPR. The AI doesn’t use customer data for training unless you opt-in. You can try Notion AI for free with a limited number of responses based on your workspace membership. The AI integration will expand over time, adding more features.

Notion AI makes it easier to stay organized and work smarter by handling tedious tasks, allowing you to focus on meaningful work.

5. Content at Scale (for Generating SEO Blog Posts)

Content at Scale is a platform I’ve been experimenting with for a few months, and I’m quite impressed. Among AI writing tools, it’s one of the few that can pass AI detectors. Articles generated with this tool often come out as at least 70% human-written, which is impressive.

Although the platform is new and the user interface can be buggy, the quality of the content it generates is high. It’s not as flexible as Surfer SEO in terms of labeling headings in your articles, but the actual content quality is better than Surfer and even Jasper.

If you’re looking to generate SEO blog posts, I recommend trying out Content at Scale. However, always have a real human review the final draft.

6. Originality AI (for AI Content Detection)

Originality AI is a tool designed to detect AI-generated content and check for plagiarism. I use it for almost every piece of AI-generated content to ensure it passes as human-written. However, I don’t run actual human writing through it. Typically, I use it to double-check content generated by tools like Content at Scale, identifying areas that might need some work.

This tool is also useful if you’re working with freelance writers and want to ensure they’re not relying heavily on AI tools like ChatGPT to produce large portions of text. While AI detectors can sometimes falsely flag human writing as AI-generated, I’ve found Originality AI to be one of the best options available.

7. Writer (Content Writing for Teams)

Writer is a platform designed to assist marketing teams with content creation. Securing a high-value URL (writer.com) indicates their lofty ambitions. Writer combines features of a traditional text editor with advanced tools to enhance efficiency.

Key features include autocorrect, autocomplete, grammar and clarity checks, and commonly used snippets for easy insertion. It also offers intelligence tools to maintain a consistent house style, including a database of approved terminology, which is crucial for industries like tech, legal, and finance. Writer’s AI operates in the background, making recommendations without rewriting large sections of text.

This tool is especially valuable for virtual or hybrid teams, ensuring that all copy remains professional and accurate. Notable clients include Deloitte, Accenture, Twitter, and Vistaprint.

8. Undetectable AI (for Rewriting AI Content)

Undetectable AI is similar to Originality AI but with an added twist: it can rewrite AI-generated content from tools like ChatGPT to make it sound more human. I’ve tested it by generating text in ChatGPT, running it through Undetectable AI, and then checking it with Originality AI. Surprisingly, it performs quite well.

However, it’s important to review everything it generates, as it can sometimes produce text that doesn’t make complete sense or contains grammatical errors. Despite these quirks, it’s a handy tool for making AI content less detectable.

9. Fullstory (for Digital Experiences)

Fullstory focuses on analyzing the digital experiences of site visitors, tracking their journey from their first visit to conversion or exit. Fullstory’s AI tracks every cursor move, click, and page visit to create a detailed “story” of each visitor’s experience. This data is then compared with thousands of other visitors’ stories to derive insights.

The AI-powered analysis helps discover opportunities and errors faster than any human observer could, leading to cost savings, better customer retention, and significant improvements in site UX. Fullstory’s notable clients include GAP, Zipcar, Icelandair, and Forbes.

10. Zapier (for Automating Tasks)

Zapier is like the Lego of tech integration and process automation. It allows you to connect and automate tasks between thousands of different systems, saving time, improving efficiency, and reducing repetitive work. You can create custom workflows that link actions in one system to automated processes in others, ensuring the right data is pulled from the right place each time.

These automations, called “zaps,” can be set up without any coding, and there are templates available to speed things up. With over 3,000 integrations, you can even create branching workflows based on logical criteria you set.

Zapier’s AI works behind the scenes, interpreting signals and triggering processes with a speed and efficiency no human team could match. Clients rave about the time savings these zaps provide. Plus, there’s excellent support, including a blog, webinars, an online no-code community, and Zapier University for training.

11. Hemingway App (for Content Editing)

Hemingway Editor is a tool designed to help you edit your writing for maximum readability and clarity. Named after the famously concise writer Ernest Hemingway, the app highlights aspects of poor style, such as overlong sentences, passive voice, and excessive adverb use.

Hemingway also gives your text a readability score based on U.S. educational grades, with grade 9 or lower being ideal for reaching the largest audience. It’s exceptionally easy to use — just copy and paste your text into the online app and hit return.

Best of all, it’s free! There’s also a $20 version that includes PDF exports, offline usability, and instant publish features. While a perfectly optimized Hemingway piece might feel too simplistic for some purposes, the tool is immensely useful for ensuring your writing is clear and accessible.

12. Chatfuel (for Chatbots)

Chatfuel allows you to create custom chatbots using an intuitive drag-and-drop interface. Whether you want to replace a mundane FAQ page or drive potential leads down the funnel by offering discount codes, Chatfuel’s bots excel at interpreting even misspelled or non-grammatical responses.

The AI does sophisticated linguistic processing and can easily spot keywords to trigger appropriate and helpful responses. As an official partner with Meta (formerly Facebook), Chatfuel offers top-flight AI for building effective chatbots.

13. Grammarly (for Content Editing)

Grammarly analyzes your content to suggest improvements. Unlike Hemingway, it focuses more on traditional rules of syntax and grammar rather than style. Grammarly can be used across various apps, including Gmail, Word, Twitter, and Facebook, highlighting errors and suggesting corrections.

It goes beyond grammar and punctuation to spot redundant words, inconsistencies in style, and offers word choice alternatives. Grammarly’s AI highlights errors with color-coded suggestions, making it easy to improve your writing. It’s been featured in major publications like the Wall Street Journal, the New York Times, and Forbes.

14. Albert.ai (for Digital Advertising)

Albert.ai optimizes ad content at scale across social media and paid search platforms like Facebook, YouTube, Google Ads, and Bing. Albert uses “data-powered creativity” to free up human creatives for more strategic work. It functions as a laboratory for testing and tweaking campaigns, uncovering new opportunities and markets.

Albert.ai makes ad campaigns more relevant and less wasteful. Notable adopters include Crabtree & Evelyn, Telenor, and Harley Davidson, which saw a five-fold increase in site traffic and a 2,930% increase in leads per month.

15. Headlime (for Landing Pages)

Headlime is an AI-powered content-writing system focused on optimizing landing page copy, the digital storefront of your business. Powered by OpenAI’s GPT-3, Headlime uses deep learning to predict and complete text, saving significant time. It suggests high-performing subject lines, optimizes word count, and writes in various tones and languages.

Integrated with a simple landing page builder, Headlime eliminates the need for constant copy-pasting. With over 1,700 copy templates available in 11 languages, you can quickly create global landing pages that focus on improving time on page and conversions.

16. Userbot.ai (for Conversation Management)

Userbot.ai goes beyond traditional chatbots by learning from conversations and integrating human operators when necessary. If Userbot.ai can’t handle a query, it hands over to a human but continues learning from the interaction. Over time, it becomes more intuitive and effective, enhancing customer support and sales team efficiency.

Userbot.ai provides valuable customer data and integrates with popular CRM platforms, allowing you to monitor and improve customer interactions seamlessly.

17. Browse AI (for Scraping Web Pages)

Browse AI is essential for competitive intelligence (CI) in digital marketing, enabling you to analyze competitor brands and detect trends, pricing strategies, reviews, and product launches. It uses data scraping algorithms to crawl competitor sites and extract relevant data automatically.

You can train Browse AI to gather specific data like competitor product reviews or current pricing from ecommerce sites. It’s designed to mimic human behavior to bypass bot-detection systems like Captcha, making it a robust tool used by companies like Adobe, Amazon, Salesforce, and HubSpot for competitive analysis at scale.

18. Algolia (for Search and Recommendation APIs)

Algolia provides customizable search and recommendation APIs that are particularly popular among entertainment companies and ecommerce firms with extensive product inventories. Instead of relying on generic search solutions like “powered by Google,” Algolia allows businesses to create tailored search experiences that enhance user satisfaction and increase conversion rates.

By implementing Algolia, companies can design their own search filters to help customers quickly find specific products or content. It’s already integrated into the sales portals of major brands like Staples, Gymshark, NBCUniversal, Decathlon, and Lacoste, showcasing its effectiveness in improving user navigation and engagement.

19. PhotoRoom (for Removing Image Backgrounds)

PhotoRoom is a specialized tool that uses AI and machine learning to remove backgrounds from images quickly and efficiently. It’s particularly useful for creating professional-looking graphics where the subject needs to be isolated on a transparent background.

This tool simplifies the process that would traditionally require manual editing skills, allowing users to drop in custom-colored backgrounds or merge the edited images seamlessly into other graphics. With both a free and premium version available, PhotoRoom caters to various needs from personal use to professional applications.

20. Reply.io’s AI Sales Email Assistant (for Email Replies)

Reply.io’s AI Sales Email Assistant streamlines email marketing efforts by automating the creation of standard email responses. It’s part of a broader sales engagement platform that helps businesses manage email campaigns efficiently.

Utilizing AI-powered response scoring and CRM integrations, Reply.io enables users to build and execute cold email drip campaigns across multiple channels. This automation not only saves time but also enhances campaign effectiveness by identifying promising leads and tracking their progress through predictive analytics tools.

21. Brand24 (for Media Monitoring)

Brand24 is a comprehensive media monitoring tool that tracks brand mentions across various online platforms including news sites, social media, blogs, forums, and more. It employs sentiment analysis to gauge the tone and emotions associated with these mentions, helping businesses respond promptly to customer feedback and manage their online reputation effectively.

With features like hashtag trend-spotting and detailed analytics, Brand24 equips businesses with the insights needed to refine their marketing strategies and improve customer service. Clients such as Uber, Stanford University, and Intel rely on Brand24 to monitor their brand presence and engage with their audience proactively.

22. Influencity (for Influencer Marketing)

Influencity is a leading platform for influencer marketing, catering to brands looking to leverage social media influencers for promotional campaigns. It offers tools to assess and contact influencers, manage collaborations, and measure campaign effectiveness across major social media platforms.

With capabilities to handle campaigns at scale and provide detailed analytics, Influencity is favored by agencies and brands like WPP, Kellogg’s, and Samsung for executing effective influencer marketing strategies. This platform helps brands tap into niche and younger demographics through influencer endorsements, reviews, sponsorships, and traditional advertising methods.

In Conclusion

AI-powered marketing is here to stay Given the many benefits that AI algorithms can provide — scalability, reach, efficiency, cost savings, decision making, analytic power, better customer experience, and more — it’s clear that we are still only at the dawn of this AI technology revolution. Marketers have more exciting tools at their fingertips than ever before, allowing the tiniest startup to compete for global success alongside the most established brands.

DigiShala by Waffle Bytes complements this trend by offering practical digital marketing courses tailored to everyone from students to agency owners. With expert mentorship, industry-recognized certification, small class sizes, internship opportunities, and placement assistance, DigiShala equips its students with the skills needed to leverage AI-powered marketing tools effectively.

Many of the above tools have freemium versions available, so be open-minded, give them a try, and they may become your best friend for future marketing efforts.

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