Approximately 4.9 billion people use social media globally. This figure rightly showcases how big the influence area of social media is. If you are a dentist and wondering how to drive more patients to your clinic, social media marketing is the key. But randomly starting anything will not take you to any place. A planned strategy with thoughtful execution is what brings growth to your dental clinic.
Social media marketing for dentists has various benefits. It not only helps in building a brand but also helps in attracting new patients and also helps you in keeping a connection with your existing clients. There are various social media platforms like Instagram, Facebook, YouTube, LinkedIn, and more where you can do marketing for your dental services. However it is advisable to choose only 2-3 platforms as every platform needs a different strategy to grow.
Top 8 Strategies for Social Media Marketing For Dentists
Here are the 8 social media marketing strategies that we discerned on our digital journey while working for the top dentists in India, USA, UK, and more countries.
1. Create attractive visuals
Visuals are one of the reasons that make social media so engaging and attractive. Visual content has proved to be more engaging than text content. But if want to be in the league of visual content you not only need to use high quality videos or visuals but also need to make them more engaging. People like the content that they find more relatable. Before and after pictures, animated illustrations for informative videos, and oral care infographics are a few things that offer higher engagement.
2. Follow your content calendar and strategy
A content calendar is what many businesses miss out on while strategizing their content. It is one thing that helps in maintaining consistency over social media. Your content calendar should be prepared well in advance for a month. This way you can keep your followers engaged and keep your name fresh in their minds for a longer period. More engagement means more leads that further convert into clients.
Another thing that needs to be considered is the timing of the post and the number of posts you are willing to share over your social media platform. What matters here is to be consistent and follow the decided strategy.
3. Choose video content over text based
Video content offers better engagement than text content for the dentist or a combination of both also works better. Another thing that you need to understand in this fast-paced world is that short content is preferred over long content. So, all your dentist videos should be crafted accordingly. Video content should be divided into three categories – Informative, constant, and fun/memes. A balance should be maintained for better engagement.
4. Involve the customers and staff in the videos
Involving your clients in your video content enhances the confidence of your prospective clients. Client testimonials are a good way to add more value to your social media page. Through this, your services and feedback will also reach to audience that can turn into clients.
In the above video, a client from overseas gives positive feedback. This type of video boosts the confidence of the followers on social media platforms.
5. A balance between the valuable and aesthetic content
For social media marketing for dentists, both informative and aesthetic content is required on your dentistry page but what is needed here is the balance that should be maintained between the two. As one overpowering other will bring stagnancy in the growth. Valuable content could be in the form of fun facts, or some unconventional information. The below-mentioned video is a perfect example of aesthetic content on a dentist page.
6. Giveaways and offers
Giveaways and offers are one of the best ways for social media marketing for dentists, as people get more attracted to offers and they find it to be a perfect period to get their oral health issues resolved. Giveaways are another way to better engagement with your followers.
7. Incorporate Influencers
Influencers have their own follower base and collaborating with them instantly provides a good reach for your dental services. So, incorporating a few influencers’ collaborations in your social media calendar will enhance your reach and improve conversation.
8. Paid advertisements
Going for paid advertisements is among the leading strategies of social media marketing for dentists. Paid Ads are an instant way to reach a wide audience. It is a quick and effective way to increase reach and increase followers. You can use Google Ads, Facebook Ads, and Instagram to make people more aware of your services.
If you are a dentist and wondering about the strategies of social media marketing for dentists, consider Waffle Bytes, we offer 360-degree solution marketing solutions that will help you achieve better reach and drive more sales.