Read the case studies of emerging brands on Waffle Bytes blog, exploring their business models, marketing strategies, and SWOT analysis.
Marketing strategy of Patanjali: Patanjali has been the flag bearer of ayurvedic and natural products in India. Patanjali is a renowned Indian consumer goods and Ayurvedic products brand founded by…
In 2023, don’t be surprised if you ask any girl which website she uses to buy makeup products and she promptly responds with “Nykaa.” This is because Nykaa is currently…
Beauty and Cosmetics is a multi-billion dollar industry that is seeing enormous growth with rising social media and influencer culture. Amongst all this, Sugar Cosmetics was launched in 2015 and…
As we know, since ChatGPT launched, it has become famous and some people say that AI will replace many people’s jobs by the end of this year. However, AI is…
India is a vast market for a wide range of products and services, with private players playing a crucial role in catering to the needs of its massive population. With…
In today’s fast-paced and ever-evolving digital world, businesses need to be adaptable and innovative to stay ahead of the game. OLX, the world’s leading online marketplace, has taken this mantra…
Did you know that 64% of adults worldwide wear eyeglasses for vision correction? And when we think of glasses, isn’t Lenskart the first brand that comes to mind? The company…
Your prototype may be ready to present to investors or licensees, but it’s worthless without a solid business model. You need to be able to explain to others what your…
Blinkit is an Indian online grocery delivery service. The company was founded in 2013 and is headquartered in Gurugram, India. It operates in various cities across India, providing customers with…
History of Google Google was founded in 1998 by Larry Page and Sergey Brin while they were PhD students at Stanford University in California. They developed a search algorithm that…
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