SaaS is about introducing a new product with useful features for work or personal use. SaaS (Software as a Service) brands differ from other domains, and so are SaaS marketing strategies. Therefore, a SaaS startup needs to adapt a marketing strategy that highlights the best sides of the solution. With …
With the evolving time of technology, the healthcare industry is growing significantly. And being one of the most critical areas for the application of artificial intelligence, there have been some remarkable innovations through it. For instance, we can learn from the recent pandemic example where AI made the prevention method …
Have you wondered how meesho earns money? if you don’t know, read this article on the meesho business model. According to TechCrunch, Meesho is valued at over $4.9 billion, backed by several high-profile investors. This social e-commerce startup boasts 100M+ App downloads and 125+ active customers. What is Meesho? Meesho …
According to time, the average attention span of a customer is 8 seconds. So creating something unique and catchy is difficult. Jeff Bezos says that focusing on customers is the key to a successful business because, in the end, they purchase your product. Test Marketing helps you monitor the marketing …
Amazon is an e-commerce platform founded by Jeff Bezos on 5 July 1994. Initially, Amazon is known for the online books marketplace, where people order books by browsing the website. Amazon, currently with a strength of 1,608,000 employees, has 100 million registered users and over 90 million daily visits. Amazon’s …
Marketing is vital for any company; this department is in charge of external communication and the impression that the public may have about the brand. Therefore, the work done in this sector depends on how customers relate to the product or services offered. Being an area of such importance, you …
Youtube ads are the most effective ads in google adwords for product and brand consideration. These ads encourage people to explore your product and services. Did you know? Globally more than 68% of prefer choose watching videos rather than reading article, books. That’s why you need to know about youtube …
USP: Competition is the natural thing in business, especially for eCommerce brands where you don’t need to worry about just your local competitors. Customers are overwhelmed with choices and want to quickly understand what makes one product or brand different from others. So, knowing the right way to position yourself …