Games come and go, but Candy Crush is here to stay! It started in 2012 and as of June 2016, it was being played by 409 million people. The game is free to play, and guess what? 70% of players in the last level haven’t spent a single penny! Nevertheless, …
Some ads get more attention than others because they know when people are most interested in paying attention. The people who create these advertisements are not necessarily psychologists. They understand exactly when people are most likely to listen and engage. In a world with so much information, the people who …
The customer is in charge of the market. They decide whether a product will be successful or not. Nowadays, marketers cannot force people to buy their products. Instead, they need to be smart and come up with strategies to make people aware of their product and generate interest in them. …
Advertising is really important in today’s marketing. It helps people to know about a product or service. But it’s not just about showing ads to people and convincing them to buy something. There are different ways to advertise, and brands use different strategies to ensure they connect with the right …
In simple words, meme marketing is an aspect of content marketing and social media marketing, where brands use humor to engage customers in an entertaining way. The purpose of meme marketing is to entertain & engage the audience and persuade them to become a longtime customer. A research by Wavemaker …
Imagine that you have to pay a lot of money up front for something, but you only get to use it a few times. That would be annoying, right? Well, that’s where the pay-as-you-go business model comes in. With pay as you go, you only pay for what you actually …
In the field of messaging applications, Telegram has secured its position as the third most downloaded app worldwide, leaving behind WhatsApp and Snapchat. The key markets for the app as determined by download figures in 2023 are India, Russia, and the United States, reflecting its global popularity. Notably, Telegram has …
Truecaller is one such application that most of us would have used once. Either to find out when some unknown number hits your phone or to block the spam calls and messages. Yes, it is an amazing application but many of its premium features require subscription. But there are various …