Home Case Study How Does 99acres Earn Money | Business Model Explained

How Does 99acres Earn Money | Business Model Explained

by Tarun Pal
99 acres business model

Whether you are looking to buy or sell a property, offline is the most challenging task when it comes to selling or buying property.

99acres is the solution to all your problems, and you can find or list properties at your fingertips. But the question is, how does it make money?

In this article, we will explain the revenue sources and business model of 99acres. So without making this article too long, I will first explain the business model.

Businesss Model of 99acres.com

The business model of 99 Acres is easy to understand. 99acres.com connects real estate buyers and sellers, landlords, and renters. Sellers, homeowners, and property dealers can list their properties, post photos of their properties, and find interested buyers and tenants. While a limited number of listings on 99acres.com are free, once the limit is reached, listings must be paid for.

The primary sources of revenue for 99acres.com are :

Property Listing fee

Especially for brokers and builders, 99acres has property listing charges at a certain point of listings. And this is 99Acres’ primary income source, as it earns 48% of its business from property listing fees.

Subscription Fee

Along with the property listing fee, 99acres has a subscription plan for brokers and builders promoting their listed properties and converting qualified leads. 

Featured Ads on The Home Page

Usually, if you visit the home page of 99Acres, you will see recommended properties. These are featured ads displayed by users who want to sell their property quickly.

Fee for promoting and displaying builders and dealer

Some builders and sellers promote their profiles to create a personal brand and pay a fee for embedding profiles on the 99Acres homepage.

About – 99acres.com

99acres is an Indian real estate website that provides a platform for users to buy, sell, and rent properties. The website was launched in 2005 and is owned by Info Edge (India) Ltd, a publicly-traded company listed on the National Stock Exchange and Bombay Stock Exchange in India.

The website offers many properties for sale, including apartments, villas, plots, and commercial spaces. Users can search for properties based on location, budget, property type, and other criteria. The website also provides tools and resources to help users with property buying and selling, such as property valuations, legal advice, and home loans. Additionally, it has a mobile app as well for the convenience of its users.

99acres – Company Highlights

Startup Name99acres
HeadquartersNoida, Uttar Pradesh, India
SectorReal Estate
FounderSanjeev Bikhchandani
Parent OrganizationInfo Edge

99acres.com – Founder

Sanjeev Bikhchandani is a well-known name in the Indian business community. Born in Delhi in 1964, he is an Economics graduate and an alumnus of IIM Ahmedabad. From a young age, he was inclined towards entrepreneurship and tried his hand at various small businesses.

Naukri.com, India’s leading job search portal, is the brainchild of Sanjeev Bikhchandani. He developed the idea for Naukri.com while working in a small servant’s quarter above a garage. The starting capital to start Naukri.com was just Rs 2000. Naukri.com later became the first dot-com company listed on the Indian Stock Exchange.

Apart from 99acres.com and naukri.com, Sanjeev Bhikchandani is the brain behind popular sites like education.com, naukrigulf.com, and jeevansathi.com. He was honored with the prestigious Padma Shri award in 2020. He has received several awards and recognition for his contribution to the Indian economy and business.

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Does 99acres charge money?

Yes, 99acres charges money for certain services. For example, if a property owner wants to list their property for sale or rent on the website, they will have to pay a fee. The website also offers premium services such as featured listings, which are given higher visibility on the website and get more views, these services also have an additional cost.

99acres also charges money for featured listings, which are given higher visibility on the website and get more views. Additionally, it also charges money for other marketing services like “Bulk Upload” and “Top of search results” etc. This fees structure varies depending on the type of listing and the duration of the listing. As a real estate platform 99acres monetize through these charges from property owners and builders, and also through its marketing services.

Which is better between 99acres and Magicbricks?

99acres and Magicbricks are both popular real estate websites in India that provide a platform for users to buy, sell, and rent properties. Both websites offer a wide range of properties for sale, including apartments, villas, plots, and commercial spaces.

Regarding user experience, both websites are easy to use and provide a lot of helpful information and tools to help users with the property buying and selling process. Both websites also have mobile apps for the convenience of their users.

In terms of the user base, 99acres is considered more significant than Magicbricks, but both websites have many listings and users.

Ultimately, the choice between 99acres and Magicbricks depends on personal preference, the area of search and the type of property you are looking for. It’s good to check both websites and compare the listings and prices to find the best deal.

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