If you are looking for the best social media management tools, you landed in the right place. In this article, we will provide you with a list of platforms.
Did you know that 77.6% of small businesses use social media to promote their brands? That’s because social media marketing is an excellent way for small-to-medium-sized businesses (SMBs) to reach their audience and promote their companies.
Some SMBs have lean marketing teams. They are pressed for time to create and schedule social media content, analyze their organic posts’ performance, and measure their paid campaigns’ return on investment (ROI).
Thanks to social media management software, SMBs’ marketing teams can efficiently stay on top of these social media tasks.
In this blog post, we round up nine social media management tools for small businesses. Some tools have free and paid versions that suit SMBs’ budgets.
What are social media management tools?
Social media management tools is an application build by programmers that lets you manage one or more social media profiles across one or more platforms in a single dashboard. With such a tool, you can:
- Create, schedule, and publish content on your profiles
- Monitor your published posts
- Engage with your followers
- Measure performance with analytics
Top 9 social media management tools for small businesses
The best social media management tools for your business that fulfill your needs and fits your budget. Each tool on this list assists users in different tasks.
Does your business use more than one social media platform? Check out the multi-platform management tools on this list. Is your business just starting with social media marketing? Try the free tools or sign up for a free trial.
Here’s a table that summarizes the social media management tools supported platforms and pricing details. Click on each tool to learn more about it:
If you own a small business and want an affordable tool for your social media marketing efforts, Buffer is an excellent tool option for you.
The free Plan lets you schedule 10 posts on up to three social media channels. A calendar view, buff.ly link shortener, and Twitter hashtag suggestions are all included in the free Plan.
Want additional storage for up to two years’ worth of data, campaign analysis, and machine learning insights? Check out the Essentials Plan, which starts at $5 per month per channel (when billed annually). You can also try the paid plans for 14 days for free.
- Price: Starts at $5 per social media channel per month
- Free version: Free Plan available — paid subscriptions have a free 14-day trial
- Supported platforms: Facebook, Google Business Profile, Instagram, LinkedIn, Pinterest, Shopify, TikTok, and Twitter!
One of the most comprehensive social media management tools, Hootsuite lets you curate and schedule social media content in advance, run ads on social media, and measure your ROI.
Monitor incoming messages from multiple social media channels and find the best times to post from one hub. You can even integrate your other business and marketing tools with Hootsuite.
Want to give access to other team members? The Team, Business, and Enterprise plans let you grant permissions to other team members and control the features they can access.
- Price: Starts at $49 per month
- Free version: Free limited Plan — 30-day free trial is available for select paid plans.
- Supported platforms: Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest, and TikTok!
AgoraPulse is an all-in-one social media management tool that help marketers schedule content, monitor comments on your Facebook ads, and create custom reports. A mobile app is also available on iOS and Android to manage all your social media messages, comments, and reviews from one app.
Want to discover the latest insights about your brand and competitors? This social media management tool has social listening capabilities. It has unlimited keyword and hashtag tracking on Twitter and YouTube. You can follow as many hashtags as allowed by the Instagram API.
- Price: Starts at $79 per month
- Free version: Free Plan available — paid subscriptions have a free 30-day trial.
- Supported platforms: Facebook, Instagram, LinkedIn, Twitter, and YouTube
A social media management tool that lets you post to all your social media profiles, SocialBee has a unique feature of recycling evergreen content. It also has a handful of content-creation tools.
Integrate your SocialBee account with Canva, Giphy, and URL shorteners, so you can spend less time developing images and content. Want to get more ideas from the world wide web? Import feeds from relevant blogs with the RSS functionality, letting this tool generate content each time a new post gets shared.
If you want to know how your content is performing, you can check the analytics within SocialBee to find out how it performed on your social media platforms.
- Price: Starts at $19 for five social accounts
- Free version: 14-day free trial available
- Supported platforms: Facebook, Google Business Profile, Instagram, LinkedIn, Pinterest, TikTok, and Twitter!
5. Sprout Social
This social media management tool can assist you in various tasks — from scheduling posts and monitoring their performance to preparing reports. It also lets you manage reviews from your Google Business Profile and Facebook page.
Sprout Social’s employee advocacy tool creates a curated feed of content for your employees, so they can pick some that they can share on their pages. This feature can help your business page increase its reach.
It also has a social customer relationship management (CRM) tool, which provides contextual information. Conversation history, contact information, and internal notes are easy to retrieve and enable your reps to respond efficiently to customers with a personal touch.
- Price: $89 per user per month
- Free version: 30-day free trial available
- Supported platforms: Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitter, and YouTube!
If your customers frequently use Twitter and engage with you through this social media platform, consider using Tweetdeck. A Twitter-owned management software, Tweetdeck lets you easily monitor interactions and engage with your followers.
This tool also lets you customize your view with columns, so you can have a feed dedicated to all accounts you follow and another feed to track a trending topic. You can set up another column to monitor your competitors’ activities. You can schedule tweets and respond to messages from Tweetdeck, too.
- Price: Free
- Supported platform: Twitter
Is Instagram the preferred social media platform of your customers? If a curated Instagram feed with some Instagram Reels and Stories would also benefit your brand, try the mobile app Preview.
Preview lets you visually plan your Instagram feed, so you can create a feed that shows a pattern. Upload photos and videos into the app to preview your feed before publishing.
This social media management tool dedicated to Instagram also lets you schedule your content ahead of time. Want to increase your reach with Reels and engage with your followers with Stories? Preview helps you plan them before publishing.
- Price: Starts at $6.67 per month
- Free version: Free limited Plan available
- Supported platform: Instagram
Price: Starts at $79 per month
Free version: 7-day free trial
Supported platforms: Facebook, Instagram, TikTok, Twitter, and YouTube
If your brand works — or is planning to work — with influencers for your marketing efforts, consider using Keyhole. This social media management tool helps you select the right influencers for your brand.
In addition, Keyhole identifies the influencers talking about your industry, so you can analyze their accounts and look at their organic posts’ performance. You can also measure an influencer’s contribution to your brand’s overall engagement, reach, and impressions.
This social media management tool also works as a social listening and publishing tool that lets you schedule posts on your pages.
- Price: Starts at $79 per month
- Free version: 7-day free trial
- Supported platforms: Facebook, Instagram, TikTok, Twitter, and YouTube!
Are you looking for a social media management tool that lets you create a content calendar and helps you with other marketing tasks? CoSchedule can help you manage your social media content calendar. It also enables you to organize all your marketing projects in one place so you don’t miss them.
You can even integrate your CoSchedule account with other apps or tools like WordPress and MailChimp.
- Price: Starts at $29 per month
- Free version: Free Plan available
- Supported platforms: Facebook, Instagram, LinkedIn, Pinterest, and Twitter
This article helps you find your business’s best social media management tool. Also, if you are looking for help, we are available 24/7 to help promote your business.