Home Case Study Canva Business Model: How Canva Makes Money.

Canva Business Model: How Canva Makes Money.

by Tarun Pal
Canva Business model

Do you need to create a cool logo for your new business, prepare a fancy presentation, or spruce up your resume? Well, Canva can help you do all this!

Canva is like a magical tool for people who are not design experts. It’s very easy to use, even if you’ve never designed anything before. A lot of different people use it, like social media stars, big business people, and even students. You don’t even need to know fancy design stuff to use it!

So, what’s the deal with Canva? How does it make money? let’s take a closer look!

What is Canva?

Canva is like a special toolbox for people who are not experts in design. It helps them to create all types of digital and non-digital designs easily. Unlike some other fancy design software, you don’t need a fancy computer or special software. You can visit Canva directly from your web browser.

It has a ton of neat features like templates for presentations, social media posts, resumes, brochures, and much more. The best part? You don’t need to be a design expert to use it! Canva has this nice drag-and-drop editor that makes designing easy, even if you’ve never done it before. Plus, you can easily print or share your designs on social media without any hassle.

Canva started in 2013, but its story goes back to 2007 when Melanie Perkins and Cliff Obrecht started a small web app called Fusion Books to help students and teachers create yearbooks. That little app eventually turned into Canva, which is now worth $15 billion! And get this – Canva has over 30 million active users in 190 countries, creating approximately 80 designs every single second! It’s pretty incredible, isn’t it?

Canva Business Model Explained

Canva has a clever way to make cash. They use something called a SaaS business model, which means software as a service. Here’s why: Canva lets you use some basic features for free, but if you want the fancy stuff, you’ll have to pay. It’s like a taste-test with the free content, if you like it, you can decide to spend on premium features. This is how Canva attracts customers and converts them into paying users!

Who Uses Canva?

Canva’s main crowd is folks who aren’t fancy graphic designers. These are the people who don’t have hours to learn complicated design software like Adobe Suite, or the cash to hire a designer.

Nowadays, having snazzy designs is super important to stand out from the crowd. Canva saw this and swooped in with a business plan that totally shook up the design world!

Canva Value Proposition

Canva makes it extremely easy for anyone to turn their ideas into stunning visuals without any hassle or training. Instead of struggling with complex design tools like Photoshop or Illustrator, you can simply switch to Canva and get creative in no time.

Learning the basics of design with Adobe can be a real task – it takes a lot of time, effort, and training. But thanks to Canva, designing is easier than ever! Even if you’re just starting out, you can create a gorgeous and professional-looking visual in minutes.

  • Canva has some great features that make designing easy:
  • Drag-and-drop interface: Designing on Canva is as easy as dragging and dropping elements where you want them.
  • Visual tools: Choose from a variety of fonts, colors, frames, and filters to make your designs look professional.
  • Ready-to-use templates: Canva offers a bunch of pre-designed templates so you can skip the hard part and start creating straight away. Saves you a lot of time!
  • With Canva, designing is not only quick but also a lot of fun!

How Canva Works?

Canva makes it easy for anyone, even if they’re a complete beginner, to design and create great things. But how does it do this? Well, Canva’s got this super user-friendly interface that lets you:

  1. Customize the template to suit what you need.
  2. Upload and add all kinds of things like shapes, graphs, images, text, audio, and video using a simple drag-and-drop editor.
  3. Save, print and publish your designs in a variety of sizes and formats.
  4. Create a brand kit to keep your colors, fonts, and logo consistent.
  5. Team up with others to work together. Even in the free version, you can have up to 3000 team members across 20 teams.
  6. Edit your pictures with fantastic filters and effects.
  7. With Canva, designing is easy!

Canva’s Key Channels

Canva is everywhere! You can use it on your Windows computer, Mac, Android phone or iPhone. And get this—since Canva works as a service over the Internet (it’s called SaaS), you don’t have to purchase it or install any fancy software. It’s all there in the cloud, ready for you to use whenever you need it.

This cool SAAS thing means you can sync Canva with all your gadgets and work from anywhere, anytime.

Also, you can get the Canva app for your phone from the App Store or Play Store. So whether you’re on Team iPhone or Team Android, Canva has your back!

The Key Resources Used By Canva

The magic behind Canva comes from its team of designers and developers. These guys are the real MVPs – they create all the amazing templates, designs, and technical features that make Canva so great. While you’re busy making cool things, they’re working hard behind the scenes to make sure everything runs smoothly. So the next time you present a masterpiece on Canva, remember to give a little thank you to the amazing team that made it possible!

The Key Partners Of Canva

Canva works closely with some amazing partners to make sure you get the best experience possible. These partnerships help Canva deliver top-notch products and reach more people around the world. In 2020, Canva befriended over 40 new enterprises in 18 different countries!

Here’s who Canva is rolling with:

  • Print Partners: Think FedEx Office, Office Depot, Staples Canada, and more. These print buddies help Canva users bring their designs to life by printing and delivering items to their doorstep. You design, they print—simple easy!
  • Digital Partners: Meet HubSpot, Wattpad, PandaDoc, and Bukalapak. These digital companions work closely with Canva to make designing even easier for their users. By integrating Canva into their platform, they are helping to spread the word about Canva and make it more accessible to everyone.
  • Pre-Install Partners: Canva has included Samsung as a pre-install partner. What does it mean? This means that Canva comes preloaded on Samsung devices like phones, tablets, and computers. So when you get a Samsung gadget, Canva is right there waiting for you to start creating!
  • App Partners: Canva shares its best tools with app developers through something called the Canva API. This allows developers to add even more features to Canva or integrate it with other apps, making Canva even more great for you!

How Does Canva Make Money?

Canva makes money through a freemium model, where it offers its core product for free but charges for premium features. This way:

Subscription Plans

  1. Canva Free: Offers basic features with 250000+ design templates, free images, and 5GB of storage.
  2. Canva Pro: Priced at $12.99/month/user, it offers additional features like more templates, premium stock photos, and 10GB of storage.
  3. Canva Enterprise: Priced at $30/month/user, includes Pro features as well as social media publishing, advanced collaboration tools, and unlimited storage.

Special Events:

Canva offers a free Pro membership for nonprofits and special education programs.

Additional Revenue Streams:

  • Print service: Users can print their designs with Canva Print, which is available in over 30 countries.
  • Design School: Offers free online courses and paid physical courses to learn design and promote the platform.
  • Canva Marketplace: Allows users to purchase designs for one-time use, with Canva taking a 35% commission on each sale.

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