Branded keywords or branded terms are specific in nature. They usually include the names of an organization or product. They may also contain names of a public figure, URL or…
Digital Marketing
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SEO is Job about optimising your website for search engines to rank higher in search results. It is essential in every aspect of digital marketing. SEO is king to all,…
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Digital Marketing
Performance Marketing: What, Why, Types & Benefits
by Waffle Bytesby Waffle BytesThere are tons of articles you can read on performance marketing. I also read many of them to understand what performance marketing is. Unfortunately, I found only definitions that are…
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Do you know what is trending on social media for brands? It is influencer marketing. According to recent marketing research, the influencer marketing market is supposed to increase by double…
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LinkedIn is a platform used for building professional profiles and networks. Employees and employers both use it. It is a social media for the corporate world. It is now mandatory…
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There is no doubt about the fact that the world would be a duller place if it weren’t for social media. With the help of the right social media hacks…
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As an internet marketer, you must surely know the value of an “anchor text” in search engine optimization. Although we use this term more often, most of us wonder what…
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Digital MarketingTips
6 Best Email Marketing Tools That Experts Use in 2022
by Waffle Bytesby Waffle BytesLooking for a list of free, helpful email marketing tools? Then don’t look any further. You don’t need every free email marketing tool under the sun. You just need enough…
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Digital Marketing
What is search visibility and why does it matter for SEO?
by Waffle Bytesby Waffle BytesSearch visibility is the estimation of clicks a website receives from its organic ranking for one or more keywords. For example, if a keyword you rank for is searched a…
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Case StudyDigital Marketing
Etsy Business Model | How Etsy Makes Money
by Waffle Bytesby Waffle BytesThis article defines Etsy business model and how it makes money. There are many e-commerce sites enabling businesses and huge manufacturers to sell their items, but only a few allow…