Whether you are an individual florist or have a big wholesale business of flowers. Online presence is something you need to have. With increasing digital literacy worldwide, online purchases are increasing over in-store sales. For a strong digital presence, it is essential to have a good understanding of digital marketing so that you can drive your online sales crazy.
Being a leading digital marketing agency, here we will be sharing the best tips to grow you as one of the best florists digitally. Currently we are working with two renowned florist brands of Saudi Arabia – Bella Fiori and Bloominn.sa. So, we will be sharing the tried and tested strategies.
Firstly, it is very important to understand how different digital platforms work and plan out your strategies accordingly. Another important rule of business i.e. the more your presence in the market, the more will be your sales, this rule also applies to digital platforms. But here is a catch you have to mingle this basic principle with the type of content that the audience of your niche likes. So, strategizing the content is one of the most important things in digital marketing.
Tried and Tested Digital Marketing Strategy for a Florist
Strategising Social media
Strategising starts with good research and for that, it is essential to analyse the competitor’s page and also needs to find the points where they are lacking. This way you can finalize a strategy that not only meets the end needs of the client but also offers a plan that covers where others are missing out. Over the years I have understood one thing social media is altogether a different game. What works for one niche might not work for another. So, as a strategist, you need to thoroughly research the market before planning.
Note: If you are new to the industry it is advisable to first start with the two social media platforms and then move it all over.
For a florist, platforms like Instagram and Pinterest would be perfect to start. There they can showcase the beautiful pictures of flowers and also showcase the BTS clips. This will help them cultivate their own community and help them grow over the platforms. Through the mesmerizing visuals, it is easier to captivate the attention of the users. All you need is to showcase your creativity in your post and simultaneously make the users aware of your brand.
On Instagram, the focus should be on the quality of the pictures and the video clips you upload. Make sure they are clicked in a way that they act as a visual feast. A captivating copy over the pictures would make them more attractive. Behind the scenes also works quite well over Instagram also the bouquet preparation videos also perform well because the audience waits to view the end result. Well, this is something that works with most of the brands. Utilizing features like going live and stories can also help in building the community. Interactive live sessions regarding flower facts and a quick tutorial to arrange flowers would help in making a good connection with them.
As an oasis of inspiration, Pinterest opens up a myriad of ideas, offering theme boards filled with floral art for every occasion imaginable. Through engaging DIY tutorials and productive collaborations with influencers, you can use this platform to take your profile to a different level as a florist.
Improved Flower Photography
Prima facie this might appear to be an irrelevant tip. But I bet this is going to be a game-changer in your social media growth. What you see over it and find eye captivating is actually the magic of the right angle, lighting, and the concept you want to showcase. So, it is the combination of all three that creates the magic.
In the beginning, you might face a little difficulty but over a period of time it will improve, for this, you can watch a tutorial. Hiring a professional photographer every time something new you create isn’t a feasible option and the stock of images might not last long. So, learning this skill will benefit you.
The best part is that nowadays phone cameras can click quite good pictures, so you do not need to invest in some high-tech camera.
Local listings in Google
Location is your blooming bouquet, but Google My Business is the vase that showcases your creativity. Make sure all the details are up to date! As missing key features like your opening hours can bury your shop in search results faster than day-old roses.
Happy customers are gold! Always ask them to leave a review on your Google My Business page after they purchase. Reviews will help you climb higher on the search rankings and show others that you are awesome. Also, do not forget to respond to any concerns raised by your customers. This will keep everyone happy!
Since people search for florists nearby, make sure you have good online visibility! Use location tags on social media, and blogs and add photos of your shop to Google. The more you show your location online, the easier it is for your customers to find you.
Quality Content
If the content you are posting is awesome and people like your ideas and share them with their friends, that means you are on the right track. But make sure you have a good strategy that contains some posts showcasing your business and some to entertain your audience. Here are some ideas:
1. Flower Power
Showcase different flowers and the bouquets you prepare for different events and add a captivating caption that could be about the interesting facts about that flower or what it symbolizes.
2. Behind the Blooms
Also do share some posts about what it’s like running a flower shop with blog posts! People are curious about what you do. This will improve your engagement.
3. Customer Q&A
Did someone ask a flower question? Answer it in a blog post! Others might be wondering the same thing.
This way, you’ll attract more people to your website where you can show your creativity through beautiful bouquets.
Critically assess your florist website
Your website is nothing but your online store window. Just like you want your florist shop to look nice and easily accessible, similarly your website should be. Nowadays, most of the people check out websites before visiting a store. So if your website isn’t appealing, they might just go somewhere else!
A good florist website does two things: it makes ordering flowers easy from you, and simultaneously helps more people find your website online. Here are some things to consider when evaluating your website:
- Is it fast and quick to respond? Because no one likes a slow website.
- Is it mobile-friendly? More and more people are browsing the web on their phones and tablets.
- Is it easy to navigate? Customers should be able to find what they’re looking for quickly and easily.
- Is your information up-to-date? This includes things like your service offerings, hours of operation, and contact details.
- Are you proud of it? If not, it’s time for a revamp!
Use the data wisely
Collecting data from your customers and using it in your favor would be great as this will help in driving your sales crazy. For this, you can simply ask your customer to fill out a quick online form. This way you can send them messages on their wedding anniversary or on any special occasion as a reminder to make their day special by gifting the beautiful flowers. Another good way is to have a delivery confirmation email system in your system. By using the customer will get a confirmation delivery message once the flowers reach their destination.
Analyzing the performance metrics
Analyzing the metrics of different social media platforms, you will get to know what type of content is working well. For the initial days, you might find it difficult as you have to test with different types of content but after some time when you get an idea about what’s working for you and what’s not, it will become quite easy to plan the content accordingly.
All the above-mentioned tips and tricks are tried and tested by Waffle Bytes, A leading digital marketing agency. If in the future some important update comes, we will add up and make it more valuable for the readers.
Conclusion
Ready to make your online flower shop bloom? The Waffle Bytes team can help you and put all the above-mentioned digital marketing strategies into action. Contact us today!
For any query, leave your comment below!
