Keyword research is the most important thing when it comes to SEO and content marketing for your business. This is the only way you can reach your target audience. Every keyword is a query, and every query searched by a user has an intent that falls into one of four categories: navigational, transactional, informational, and commercial.
We are a digital marketing agency doing SEO and keyword research activities for last 4 years. I am Tarun Pal, and I have been working as a Digital Marketing Executive in this organization for the last 3 years. When we started keyword research, we also looked for tools to help us, but like you, we found that most of the keyword research tools are paid and expensive.
After a few years of experience in SEO and keyword research, I’m introducing 8 free keyword research tools that allow you to perform keyword research task without spending any money.
8 Free Keyword Research Tools
This is a quick list of free keyword research tools below, and please note that not all tools are; some are features provided by Google and amazon in search engine result pages.
| Tool List | Description and Details |
|---|---|
| Google Keyword Planner | A tool from Google that helps you find keywords for your ads and see how they might perform. |
| Google Trends | Shows the popularity of search queries over time. |
| People Also Ask | Visualizes “People Also Ask” questions from Google. |
| Soovle | Aggregates autocomplete suggestions from multiple search engines. |
| Amazon autocomplete | Uses Amazon’s search suggestion feature to find keyword ideas. |
| WordStream | Free keyword tool offering suggestions and performance metrics. |
| Keyword Sheeter | Generates a large number of keyword ideas based on autocomplete suggestions. |
| Google Search Console | Provides insights into the performance of your website and keywords that bring traffic. |
1. Google Keyword Planner
Google Keyword Planner is a powerful tool for optimizing search engine marketing campaigns. It allows users to research keywords related to their field or industry. By entering seed keywords or a website URL, users can generate a comprehensive list of related keywords along with data on search volume, competition level, and suggested bid prices for advertising. This information helps in devising effective SEO and PPC strategies, helping businesses target the right audience and improve their online visibility.
Additionally, while the full functionality of Google Keyword Planner is available through Google Ads, users can use it for free by signing up for a Google Ads account, even if they do not intend to run an ad campaign. This makes it a valuable resource for doing keyword research at no cost.
Here is video guide for google keyword planner:
2. Google Trends
Google Trends is a dynamic tool for tracking popularity and interest in search topics over time. Users can explore trending searches, compare the popularity of different keywords, and analyze regional interest. It provides valuable insight into emerging trends, allowing businesses to tailor their content and marketing strategies accordingly.
By entering keywords or topics, users can visualize how search interest fluctuates over time, helping them identify seasonal trends, anticipate market demands, and optimize their SEO efforts .
In addition, Google Trends provides data on related queries and topics, allowing users to uncover new content ideas and better understand user intent. The best part is that Google Trends is available for free to anyone. Making it an invaluable resource for conducting keyword research and staying ahead in the competitive online landscape.
Here is video guide for google trends for keyword research:
3. People Also Ask
The “People Also Ask” (PAA) feature on Google Search displays a list of related questions that users commonly ask about a particular topic. This feature appears in search results and typically involves a dropdown menu that expands to reveal additional questions when clicked.
The “People Also Ask” section is dynamic, showing different questions based on the user’s search query and related topics. This is a valuable resource for understanding user intent and identifying additional questions and topics to address in content creation and optimization efforts.
By analyzing the questions presented in the “People also ask” section, content creators, marketers, and SEO professionals can gain insight into the interests and concerns of their target audience, allowing them to better meet user needs and search results. Improving visibility helps refine your strategies.
Find the video tutorial for People Also Ask:
4. Soovle
“Soovle” is a versatile keyword research tool that aggregates autocomplete suggestions from various search engines and websites into a single platform.
By entering a keyword or phrase, users can instantly see autocomplete suggestions from popular search engines like Google, Bing, Yahoo, Wikipedia, Amazon, and YouTube. This comprehensive view provides users with tons of keyword ideas and insight into what people are searching for across different platforms.
Soovle’s user-friendly interface allows easy search and comparison of autocomplete suggestions, allowing users to identify emerging trends, search for specific keywords and uncover valuable search insights. Whether for content creation, SEO optimization, or PPC campaigns, Suvel is a valuable tool for generating new keyword ideas and refining keyword strategies.
The best part is that Soovle is completely free to use, making it accessible to anyone looking to conduct keyword research efficiently.
Here is how to guide for Soolve:
5. Amazon Autocomplete
Amazon Autocomplete is a useful tool for keyword research. When you start typing something into Amazon’s search bar, it suggests completions based on what others have searched for.
These suggestions show what people are interested in buying. Using Amazon Autocomplete, you can search for popular search terms related to your product or topic. This helps you understand what customers are looking for, so you can tailor your product listings, titles, and descriptions to match their preferences.
It also gives you ideas for exploring new products or specialties. By focusing on Amazon Autocomplete, you can improve your product visibility, attract more customers, and increase sales on the platform.
Video Guide for Keyword Research with Amazon Autocomplete:
6. WordStream Free Keyword Tool
WordStream Keyword Tool stands out as an exceptional resource for free keyword research due to its extensive database and user-friendly interface. With just one seed keyword, users can access essential metrics like search volume, competition level, and estimated CPC, as well as a plethora of related keywords. Its intuitive filtering and sorting options enable users to refine their keyword lists efficiently.
Additionally, it provides insight into keyword trends, helping marketers stay ahead of the competition. The tool’s integration with platforms like Google Ads further enhances its usefulness, simplifying the process of migrating keyword lists for campaign optimization.
In short, the WordStream Keyword Tool excels at providing robust functionality at no cost, making it an invaluable asset for marketers looking to enhance their SEO and PPC strategies.
Here is video guide by wordstream:
7. Keyword Sheeter
Keyword Sheeter is an excellent tool for free keyword research, known for its simplicity and efficiency. By entering a seed keyword, users can instantly generate an extensive list of related terms, making it ideal for searching for a wide range of potential keywords. The tool constantly pulls keyword suggestions from Google Autocomplete, ensuring results are relevant and up to date.
Its straightforward interface allows users to start generating keywords immediately without any complicated setup. Additionally, Keyword Sheeter offers filtering options to help users refine their lists based on specific needs. The bulk export feature is especially useful for marketers who want to quickly incorporate comprehensive keyword lists into their SEO strategies.
Here is the video guide for keyword sheeter:
8. Google Search Console
Google Search Console is a powerful, free tool for keyword research, providing in-depth information straight from Google. It helps users understand how their site performs in search results by providing data on keywords that drive traffic. By analyzing this data, users can identify high-performing keywords and uncover new opportunities.
Performance reports in Google Search Console show search queries, impressions, clicks, and average positions. This allows users to see which keywords are generating traffic and which have the potential for optimization. It also sheds light on keyword trends, helping marketers stay up to date with search behavior.
Additionally, Google Search Console provides filtering and comparison options to refine keyword data and analyze performance over time. This information is important for making data-driven decisions to improve SEO strategies. Overall, Google Search Console is an essential, cost-free tool for effective keyword research and SEO growth.
Google Search Console video guide for keyword research:
In Conclusion
I hope this list of free keyword research tools will help you conduct keyword research for your business. While I could have expanded the list from 8 to 50 tools, there is no sense in doing so. Therefore, I only included those tools and features that are entirely free to use without spending money.
Additionally, we are a digital marketing agency in Noida that provides digital services all over India. If you are looking to promote your business, you can contact us.
