TikTok is always fun to watch, and people spend about 24 hours every month doing it. However, figuring out the best time to post your own TikTok video can be a little tricky.
Knowing the best time to post on TikTok can really help content creators and small business owners. Since you put a lot of effort into your content, it’s smart to post when most people are online.
There are many things to consider when choosing the best time to share your video. This guide will show you the best practices for posting on TikTok to get the most views and hopefully get your videos on the For You page worldwide.
Is there a best time to post on TikTok?
Several studies have analyzed other social media apps, but because TikTok is new, less data is available.
To find the best time to post on TikTok to get video views, we looked at our customers’ data. Basically, we are an Indian-based digital marketing agency, and as you know, TikTok is banned in India. However, we have hundreds of customers from overseas, so we also do TikTok marketing. We analyzed our customers’ accounts to predict the best time to post on TikTok.
But here’s an important point: There’s no universal best time to post on TikTok that works for every video. If only it were that simple!
The best time to post depends on your audience and their habits. That’s why we’ll show you how to analyze your own TikTok data to find the best time to post for your specific audience later in this article.
In the meantime, the charts below provide a helpful guide to maximizing the potential of your content and increasing your followers.
Ready to dive into the numbers?
Best Times to Post on TikTok
The best time to post on TikTok is 2 pm. on Mondays, 4 p.m. on Wednesdays, and 8 a.m. on Saturdays. On most days, reach increases late, peaking in the late morning or early afternoon.
| Day | Best Time to Post | Peak Reach Times |
|---|---|---|
| Monday | 2 p.m. | Late morning, afternoon, and early evening until 11 p.m. |
| Wednesday | 4 p.m. | Late morning, afternoon, and early evening until 11 p.m. |
| Saturday | 8 a.m. | Late morning, afternoon, and early evening until 11 p.m. |
Evening to 11 pm is also a good time to post.
The graph above breaks down the week into hourly parts. The darkest purple blocks indicate the highest access times. Light purple to white blocks indicate lowest access times. (TikTok defines reach as the total number of unique viewers who watched the video. For simplicity, we’ll use reach and views interchangeably here.)
The earliest hours of the day, starting at midnight, are at the bottom of the graph.
In our analysis of the best times to post on Instagram, estimated engagement outside of business hours peaked on weekdays. But with TikTok, things are less predictable.
This is possible because TikTok’s audience is young. In the US, 53 percent of TikTok users are under the age of 25, while 20 percent of users are under the age of 18, so their schedule is less rigid.
Best Time to Post on TikTok By Weekdays
| Day | Best Time to Post | Optimal Time Range |
|---|---|---|
| Monday | 5 p.m. | 5 p.m. – 9 p.m. |
| Tuesday | 10 a.m. | 8 a.m. – 12 p.m. |
| Wednesday | 4 p.m. | 9 a.m. and 3 p.m. – 7 p.m. |
| Thursday | 4 p.m. | 10 a.m., 2 p.m., and 4 p.m. |
| Friday | 10 a.m. | 9 a.m. – 11 a.m. and 4 p.m. |
| Saturday | 8 a.m. | 8 a.m. – 10 a.m. and 2 p.m. – 6 p.m. |
| Sunday | 10 a.m. | 10 a.m. – 1 p.m. |
Best day of the week to post on TikTok
Tuesday is the best day to post on TikTok for the most reach. Thursday, Monday and Friday are also good days.
The worst day to post is Saturday as the reach goes down greatly. Sunday and Wednesday are also not good days to post.
Final Words
According to our research, we have identified the best time to post on TikTok. However, if you are not satisfied with these times, you may need to find the optimal posting time yourself. The age and demographics of your followers and target audience may vary. For example, Gen Z users mostly use TikTok at night.
