The Instagram Reels tab and Explore page are both places where your content gets high engagement. Everyone wants to get their Content on both tab.
There is nothing more frustrating than seeing your reel view on Instagram is 0. Every creator dreams of having more than 100k views on a single reel.
I know this because I have been there many times.
Sometimes it seems that no matter what you do, nothing works. It looks like the Instagram algorithm hates your content, and you have no idea why your reels’ videos don’t go viral.
If this all sounds too familiar, you are in the right place.
Here’s how to discover it in the Instagram reels tab:
1. Update Your Instagram App
Sometimes all is well, your content is good, as well as the timing of what you post. But there are many bugs and glitches in Instagram, which is probably the reason why your content is not getting views and discovered by users in the Instagram reel tab.
So just fix this problem by updating your Instagram app and after that upload your content and see what happens. If that doesn’t work, join the Instagram beta program.
Here’s How to Update the Instagram App and Join the Beta Program.
- Open your App Store
- Tap on the search icon in the lower right corner and search for “Instagram”
- Find Instagram in the results and look to the right. If your app is up-to-date, it will say “Open“. If you need to update, it will say “Update“.
- Tap on “Update“
- Once updated, simply open your app
2. Try with New Instagram Account.
Did you believe in Instagram shadowban? Many say that it exists, and some say that it does not exist but the reality is that yes shadowban is real and it exists.
There is no tool or software that can detect whether your Instagram account is suffering from shadowban or not. There’s only one way to find out if your reels and posts are not getting any impressions or reach, it means your account is on Shadowban. Shadowbans are caused by using irrelevant hashtags or abusive content that is against the Instagram Community Guidelines.
So, try with a new Instagram account ID and see what works and what doesn’t.
3. Instagram Trending Music & Audios
Instagram has a huge library of music and audio with insights. Where you can see what music is trending on the Instagram reel. Maybe you have also experienced this as if you have seen a reel and you have liked or saved that video. Instagram algorithm continually suggests to you this type of reel with viral audio.
Basically, Try the Instagram music library to make reels, it gives your content a massive reach with your desired audience.
4. Don’t Delete Old Content
You upload the reel to your account and after 1 hour you see that your content gets some views and you delete it because you think the video was not triggered or the content is performing poorly. This is the worst mistake content creators can make.
To understand this you have to understand the Instagram reel algorithm.
Here’s what happens when you post a reel on Instagram.
When you post your reel on Instagram. The algorithm suggests reel to 10% of your followers. If 10% of the followers engage with your content then the algorithm pushes your reel video to the same interested audience and then this process continues.
So, don’t delete your content too quickly, wait for at least 7 days. Sometimes it takes time for the reel to be triggered on the Instagram algorithm.
5. Entertain Your Followers
It doesn’t matter what hashtags you use, what songs you use and their duration, the only thing that matters on Instagram is whether your content is entertaining your audience. Or not.
As we explained about the algorithm, it only transmitted your content to others when 10% of your followers engaged and respond to your reel. And engagement on reels comes to entertainment. so entertain your audience with the quality of content. because if they like your content probably they will share it with their followers.
6. Structure of Your Reel
Lastly, it is very important for your content strategy on Instagram to structure your reel content. Like which part attracts most of the people.
Here’s an example: How to structure your reel.
- 0:00 – 0:03 – Introduce your topic to the audience.
- 0:03 – 0:06 – Shares the most interesting part of your reel video.
- 0:07 – 0:12 – Add value Tips, Knowledge or Funny
- 0:12 – 0:15 – Call-To-Action
There is no exact way or technique to get your reels discovered on the reel tab. You have to upload content on daily basis with the above points.
If we have missed something in this post, please let us know in the comment section.