Learning is an endless process; we continue to learn throughout our lives. Some knowledge is acquired through personal exploration, while other information is gained from schools, colleges, and courses. That’s why the EdTech industry is experiencing rapid growth, as every parent desires the best education and facilities for their children. In the future, these children will become parents themselves and will have the same aspirations for their own children. This is a vicious circle.
So, EdTech is a lucrative business, but how can you effectively promote it if you own one?
If you own an EdTech business and are wondering how to promote it or if you’re seeking a digital marketing strategy, you’ve come to the right place. We are an Indian-based marketing agency that specializes in helping businesses grow, including clients in the EdTech industry. Today, we will share our hands-on expertise and proven experience with digital marketing strategies that we created for one of our clients who sells online courses in the field of Vertocity.
Let’s dive into the Edtech marketing plan!
Know Your Audience
It doesn’t matter what your business is; knowing your audience is the first step in creating a marketing plan. For example, ask yourself these questions:
- Where does your audience live?
- What are their age and gender?
- Do they already have a degree or not?
- Is your course affordable to a wide range of people?
These questions will give you an estimation about your audience. If you obtain the answers to these questions, you can move on to the next step.
Focus On These 3 Aspects Of Digital Marketing
These five aspects of digital marketing are the key components of your EdTech digital marketing plan. Initially, you need to focus on organic search, content marketing, social media, email marketing, and paid advertising.”
SEO – Prepare For User Queries
On the internet, everything starts with a query. People search on Google to clear their doubts, acquire information, and make purchases. Therefore, our primary objective is to optimize our website for both Google and users through technical, on-page, and off-page SEO.
As we are discussing a digital marketing plan for an EdTech company, it is highly recommended to optimize your site for search engines. Since your site will contain course pages and location pages, it is crucial for them to rank among the top ten results on Google.
Content Marketing – Provide Real Information
Let’s say a user wants to enroll in an HRM course. What do you think the user would be looking for before choosing a course? They would likely search for information such as “Is HRM a good career choice?” or watch YouTube videos or ask people already working in the field. This is where content marketing comes in. It provides users with a clear-cut guide and addresses their doubts by offering videos and articles created by EdTech organizations. These interactions will potentially convert into course purchasers in the future.
Social Media Marketing – The Best Way to Connect
As we are discussing the digital marketing plan for EdTech companies, it is important to remember that social media is a key component. Most users who have the chance to buy the courses are currently using social media, so the best way to promote your EdTech business is to have an online presence on social media channels like Instagram, Facebook, and YouTube.
Paid Advertising – Instant Leads
Invest in paid advertising if you want results fast, because your audience is searching everyday for the courses so use Display ads, Search ads, and video ads to get quickly in front of your audience and convert them into customers.
One more reason to invest in paid advertising is your competitors. Every business has competitors, and attracting their customers to your business is essential. Paid advertisements accomplish this smartly with minimal time and effort.
To achieve this, consider hiring an employee with experience in Google Ads and social media ads. Alternatively, you can hire an Digital Marketing Agency like ours. We are experts in this field, managing multiple clients simultaneously with our broad team of experts.
These are the main points you have to concentrate on in the first 6 months. After that, analyze the results and make implementations and changes accordingly. The things you have to be concerned about are user intent, brand awareness, customer feedback, and accessibility of your courses.
If you want some help regarding building a digital marketing plan for your business, you can contact us on WhatsApp. We are happy to help you grow your business.