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sugar cosmetics case study
Case Study

Sugar Cosmetics: Sales, Revenue & Tech-Driven Business Model

by Nisha Garg May 10, 2023
written by Nisha Garg

Beauty and Cosmetics is a multi-billion dollar industry that is seeing enormous growth with rising social media and influencer culture. Amongst all this, Sugar Cosmetics was launched in 2015 and became the favourite brand of Gen Z and millennials in India. The products are designed according to the needs of …

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May 10, 2023 0 comment
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Hybrid vs native app development cost
Development

How Much Does Mobile App/hybrid App Development Cost?

by Ranjeet Singh May 8, 2023
written by Ranjeet Singh

In today’s digital age, mobile apps have become an essential tool for businesses to reach and engage with their customers. However, developing a mobile app can be a complex and costly process, with many factors affecting the final cost. Understanding the cost of app development is crucial for businesses and …

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May 8, 2023 0 comment
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LinkedIn's tech stack
Development

LinkedIn Tech Stack: Powering Innovation at Scale

by Ranjeet Singh April 21, 2023
written by Ranjeet Singh

LinkedIn is one of the most successful social networking platforms for professionals, with over 900 million users across the globe. As the platform continues to grow, so does the need for innovation and technological advancements to maintain its position in the market.  This article explores how LinkedIn has implemented a …

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April 21, 2023 0 comment
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Payment app development cost
Development

App Development Cost of an App like PhonePe, GPay, or Paytm

by Ranjeet Singh April 17, 2023
written by Ranjeet Singh

Today, people prefer to pay through online modes rather than hard cash, and apps like PhonePe, Google Pay and Paytm have made this process super easy. As we approach digitalization with each passing day, it is important to acknowledge the things that have led to digitalization, and contactless payments were …

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April 17, 2023 0 comment
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Ai in Digital Marketing
Case Study

The Impact of Artificial Intelligence (AI) on Digital Marketing

by Ranjeet Singh April 12, 2023
written by Ranjeet Singh

As we know, since ChatGPT launched, it has become famous and some people say that AI will replace many people’s jobs by the end of this year. However, AI is not new to digital marketers as it has always existed, and ChatGPT is just an advanced version of AI. For …

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April 12, 2023 0 comment
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adani photo with adani group logo behind
Case Study

How Adani Group Makes Money | Business Model Explained

by Ranjeet Singh April 6, 2023
written by Ranjeet Singh

India is a vast market for a wide range of products and services, with private players playing a crucial role in catering to the needs of its massive population. With the growing demand for goods and services, the business market of these private companies is expanding rapidly. Earlier, a person …

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April 6, 2023 0 comment
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spotify marketing strategy
Digital Marketing

Spotify Marketing Strategy: It’s More Than a Plan

by Ranjeet Singh April 3, 2023
written by Ranjeet Singh

Music is not a thing. It is part of human life, motivation for tough times, and it decides and changes the way we think. But alongside this, music also is an excellent business from different perspectives, and music streaming is one of them. So today, we will explore and explain …

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April 3, 2023 0 comment
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olx business model explained
Case Study

How Does OLX Earn Money | OLX Business Model Explained

by Ranjeet Singh March 28, 2023
written by Ranjeet Singh

In today’s fast-paced and ever-evolving digital world, businesses need to be adaptable and innovative to stay ahead of the game. OLX, the world’s leading online marketplace, has taken this mantra to heart and revolutionized the way people buy and sell goods and services. But how does OLX make money?  In …

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March 28, 2023 0 comment
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