When brands decide to support a social cause or initiative, they too often take a Band-Aid approach. They add a rainbow logo or frame to their social media profile. They publish a blog article explaining why the brand is committed to combatting climate change. They air a short video to …
As an internet marketer, you must surely know the value of an “anchor text” in search engine optimization. Although we use this term more often, most of us wonder what this phrase means. Most marketers are yet to discover the real meaning of Google’s Hummingbird and Penguin update, which is why they …
Looking for a list of free, helpful email marketing tools? Then don’t look any further. You don’t need every free email marketing tool under the sun. You just need enough of them to cover your use cases. After a few years in email marketing and Instagram marketing, I have found …
Search visibility is the estimation of clicks a website receives from its organic ranking for one or more keywords. For example, if a keyword you rank for is searched a hundred times, and you get 10 clicks, your search visibility for that keyword is 10%. If you have a website …
Adidas was founded by Adolf Dassler and his elder brother Rudolf Dassler in the early 1920s and is now recognized as one of the most famous global manufacturers of sports products. Adidas is developing its products to serve customers’ needs at best possible level. Adidas works on its products by …
The total cost of developing an app like CRED will cost you between $15,000 to $60,000. Quite a difference, isn’t it? It completely depends on the technology chosen, the fee of the partner company, number of functionality, level of security etc. If a development partner company has already developed an …
This article defines Etsy business model and how it makes money. There are many e-commerce sites enabling businesses and huge manufacturers to sell their items, but only a few allow independent sellers to sell their distinctive and one-of-a-kind — mostly handmade — goods online. The preferred platform for artists from …
SaaS is about introducing a new product with useful features for work or personal use. SaaS (Software as a Service) brands differ from other domains, and so are SaaS marketing strategies. Therefore, a SaaS startup needs to adapt a marketing strategy that highlights the best sides of the solution. With …