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Case Study

Amazon Case Study: Marketing and Advertising Campaigns

by Waffle Bytes September 6, 2022
written by Waffle Bytes

Amazon is an e-commerce platform founded by Jeff Bezos on 5 July 1994. Initially, Amazon is known for the online books marketplace, where people order books by browsing the website. Amazon, currently with a strength of 1,608,000 employees, has 100 million registered users and over 90 million daily visits. Amazon’s …

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September 6, 2022 0 comment
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Bad Marketing Decisions
Marketing

7 Bad Marketing Decisions [ Examples] You Can Learn From

by Ranjeet Singh September 2, 2022
written by Ranjeet Singh

Marketing is vital for any company; this department is in charge of external communication and the impression that the public may have about the brand. Therefore, the work done in this sector depends on how customers relate to the product or services offered. Being an area of such importance, you …

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September 2, 2022 0 comment
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Youtube advertising
Digital Marketing

YouTube Ads in 10 Easy Steps | Beginners Guide

by Waffle Bytes August 30, 2022
written by Waffle Bytes

Youtube ads are the most effective ads in google adwords for product and brand consideration. These ads encourage people to explore your product and services. Did you know? Globally more than 68% of prefer choose watching videos rather than reading article, books. That’s why you need to know about  youtube …

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August 30, 2022 0 comment
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Marketing

What is USP & How To Find It?

by Ranjeet Singh August 25, 2022
written by Ranjeet Singh

USP: Competition is the natural thing in business, especially for eCommerce brands where you don’t need to worry about just your local competitors. Customers are overwhelmed with choices and want to quickly understand what makes one product or brand different from others. So, knowing the right way to position yourself …

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August 25, 2022 0 comment
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Development

Cost To Build Food Delivery App Like Zomato Or Swiggy

by Waffle Bytes August 24, 2022
written by Waffle Bytes

The cost of developing an app like Zomato/ Swiggy ranges from $6500 to $11,000. Since Zomato/Swiggy is a database app, its development cost would be slightly higher than simple restaurant apps. The cost of a restaurant app depends on the following key factors. After covid-19, online food ordering has become a …

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August 24, 2022 0 comment
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Development

Types of eCommerce Business

by Waffle Bytes August 23, 2022
written by Waffle Bytes

Ecommerce is a term used for selling and buying products and services over the internet. It is also referred to as electronic commerce or internet commerce.  What likely counts as the very first legitimate online transaction goes to Dan Kohn in August 1994, creating a website called NetMarket, the Shopify video reports. …

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August 23, 2022 0 comment
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Ikea business model
Case Study

Ikea Business Model | How Does Ikea Make Money?

by Waffle Bytes August 16, 2022
written by Waffle Bytes

IKEA’s is a furniture design company specializing in selling flat-packed furniture, kitchen appliances, and other home accessories. The IKEA business model provides the framework for how the company runs profitably.  IKEA operates as a franchise and earns the majority of its profit from annual franchise fees. Aside from that, they …

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August 16, 2022 0 comment
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Marketing

What is Lifestyle Marketing? (Learn in 5 Minutes)

by Waffle Bytes August 8, 2022
written by Waffle Bytes

Have you ever noticed how you chose clothes, cars, homes, hairstyles, and even addictions like cigarettes or cigars? Most of us are inspired by another person’s way of living. In this digital age, what you choose is the result of lifestyle marketing.  What is Lifestyle Marketing?  Lifestyle marketing is a …

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August 8, 2022 0 comment
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