Home Digital Marketing Instagram Stats of 2023: Insights and Trends

Instagram Stats of 2023: Insights and Trends

by Nisha Garg
Instagram statistics

Instagram has become the powerhouse in the world of social media because of its visually captivating content and widespread popularity. To make most of this incredible platform, it’s essential for businesses and individuals to know about the latest Instagram statistics and trends. Understanding the platform’s ever-evolving landscape can provide valuable insights for optimizing marketing strategies, connecting with audiences, and leveraging the power of visual storytelling.

In this blog post, we will deep dive into the top 10 Instagram statistics of 2023, uncovering key insights and trends that shape the platform’s user base, engagement levels. These statistics highlight the immense potential for businesses to reach and engage their target audience on Instagram.

Instagram User Statistics

Instagram’s user base continues to expand at a remarkable pace, solidifying its position as one of the most popular social media platforms worldwide. It is the fourth most used social media platform after Facebook, YouTube, and WhatsApp.

Total number of Instagram users

In 2023, Instagram boasts an astounding global user base of over 2 billion users. (source: DataReportal) This significant growth demonstrates the platform’s enduring appeal and its ability to attract users from diverse backgrounds and demographics.

Geographic distribution of Instagram users

 Instagram’s popularity is not limited to a specific region or country. Moreover, the top 5 countries on the basis of users are India, United States, Brazil, Indonesia, and Turkey (source: DataReportal). 

Age and gender demographics of Instagram users

Age: Instagram continues to attract users across various age groups. In 2023, the largest demographic on the platform falls within the age range of 18 to 34, comprising approximately 60% of the user base. However, the number of users above 35 years old has been steadily increasing, indicating the platform’s widening appeal among older demographics.

Gender: Instagram is a popular platform for all genders. However, the percentage of female users is more than any other gender on Instagram. According to a report by DataReportal 54% of Instagram users are female.

Source: Hootsuite

2. Engagement and Usage Statistics

The user community of Instagram is known for the high level of engagement and active usage. Understanding these engagement and usage statistics allows businesses and content creators to tailor their strategies to better resonate with the Instagram community.

Daily active users and time spent on the platform

In 2023, Instagram continues to witness impressive engagement levels, with over 1.386 billion (source: DataReportal) users logging in daily. On average, users spend approximately 53 minutes (source: Hootsuite) per day on the platform, indicating a significant investment of time and attention.

Engagement rate on different media

The platform allows users to share content in three formats. The maximum engagement rate is of reels (the video format) and the minimum is of static posts. So, next time when you are planning posts, plan accordingly.

3. Influencer Marketing on Instagram

Influencer marketing has emerged as a powerful strategy for brands to reach and engage their target audience on social media. Instagram, with its vast user base and visually driven content, has become a hotbed for influencer collaborations.

  • ‘The global influencer marketing’ market size is expected to reach $21.1 billion in 2023. (Source: Statista)
  • 72% of marketers used Instagram for influencer campaigns in 2022. (Source: HubSpot)
  • The average engagement rate for an Instagram post with an influencer is 10.1%. (Source: Later)
  • 61% of consumers say they have made a purchase after seeing an influencer recommendation. (Source: The Social Shepherd)
  • The average cost of an Instagram influencer campaign is $3,000. (Source: Influencer Marketing Hub)

Influencer Income on Instagram

In the ever-evolving landscape of social media, influencer marketing has become a thriving industry, offering influencers opportunities to monetize their online presence. Instagram, being one of the most popular platforms for influencers, plays a significant role in their income generation.

  • The average Instagram influencer with 10,000 followers can earn between $50 and $250 per sponsored post. (Source: Influence.co)
  • Micro-influencers with 10,000 to 50,000 followers may earn between $200 and $800 per sponsored post, while those with more significant followings (500,000+) can command $3,000 to $10,000 or more per post. (Source: EmbedSocial)
  • Mega-influencers with over 1 million followers can earn upwards of $100,000 per sponsored post. (Source: Influencer Marketing Hub)
  • The most popular industries for influencer marketing on Instagram are fashion, beauty, and travel. (Source: Influencer Marketing Hub)
  • The average engagement rate for an Instagram post with an influencer is 10.1%. (Source: Later)
  • 61% of consumers say they have made a purchase after seeing an influencer recommendation. (Source: The Social Shepherd)

E-commerce and Shopping on Instagram

Instagram has evolved beyond a platform for sharing photos and videos into a thriving e-commerce hub. Instagram is the top social commerce platform for Gen Z. (Source: Hootsuite) With the introduction of shopping features and seamless integration with businesses, Instagram has become a key player in driving online sales. Instagram business itself acclaims that 70% of shoppers look to Instagram for their next purchase. 

  • Over 130 million users tap on Instagram shopping posts monthly. (Source: Sprout Social)
  • Around 60% of users learn about products via Instagram, with 70% more likely to buy online than non-users. (Source: Gitnux)
  • 46% have used Instagram’s checkout feature, with 54% finding product discovery and shopping easy. (Source: Gitnux)
  • The average order value for customers referred from Instagram is $65. (Source: Instapage)
  • Ecommerce advertisers on Instagram see an average cost per click $1.03. (Source: Instapage)
  • 83% report that Instagram helps them discover new products and services. (Source: Instapage)
  • 80% of shoppers say Instagram helps them decide whether to make a purchase. (Source: Instapage)
  • 44% of active Instagram users say they use social media to conduct brand research. (Source: Hootsuite).

Key Takeaways of Instagram Statistics

Instagram’s allure and impact continue to shape the social media landscape, offering endless possibilities for creativity, connection, and commerce in the years to come.

  • In 2023, Instagram will remain a powerhouse in the world of social media, with over 2 billion users globally. Its high engagement levels and visually-driven content make it an ideal platform for businesses and influencers.
  • Influencer marketing on Instagram continues to grow. Influencers have the power to influence consumer decisions, and businesses are willing to invest in their endorsements.
  • E-commerce and shopping on Instagram are thriving, with millions of users tapping on shopping posts monthly.

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