Are you the owner of a travel agency and curious to know how to promote your business on Instagram? If so, then you have come to the right place. Here at Waffle Bytes, we specialize in managing various types of Instagram and other social media platforms for our clients. We also have expertise in managing travel pages on Instagram.
In this article, we will share our experience in managing travel pages. We will also provide insights on the kind of content that resonates with people on travel pages, as well as strategies for generating organic leads and utilizing paid ads.
Let’s dive into Instagram marketing for travel agencies
Content Strategy for Instagram Travel Pages
Content is king on Instagram, and if you blindly post only about offers, you are doing it wrong; it will not work.
To understand why content matters, you have to understand the psychology of people on Instagram. People use Instagram for fun; they are not using it to buy something. However, when they see photos of other people traveling or travel videos showcasing different places, it sparks an idea.
Here is the content strategy and content types for Instagram tour and travel pages:
The average time people spend watching Instagram Reels is 30 minutes per day. Therefore, the first content format we need to target is Reels. You have to create travel Reels to engage people and build a community. However, do not create reels with generic or stock videos, as this type of content appears fake and boring. Instead, try to create reels using user-generated videos. You can ask your clients or purchase relevant videos, but avoid using stock footage.
Here are some examples of different types travel reels that can inspire you:
1. Tag Someone or Tag a Friend
This type of Reels receives high engagement because it prompts people to take specific actions, such as tagging someone, tagging their friends, or sending it to the third person on their Instagram DM list
2. Reels of Places
Reels about places are the best way to inject the idea of a travel destination, but it requires creativity and an understanding of video editing.
Travel Meme Marketing
Memes are the best way to attract travel lovers because they are the foundation of Instagram. Most people use Instagram primarily for memes. You just have to create memes that relate to places or life events appealing to travel enthusiast. Here is an example:
Lastly, find a person who has a good sense of humor, or hire an agency, to create memes and entertain people. Incorporating humor into your content can yield positive results in engaging your audience and generating interest. With the right comedic touch, you can capture people’s attention and leave a lasting impression. Consider leveraging the expertise of individuals or agencies skilled in meme creation and humor to maximize the impact of your content.
Along with entertaining your audience, sharing informative posts is the next task in your Instagram travel strategy. Most travelers love to consume information, tips, and itineraries about the places they are planning to visit, such as the price per person, distance, and places to visit on a trip.
Here is an example of an informative travel post:
Customer Feedback & Reviews
Customer feedback is essential for both the company and the people who will avail of your services in the future. Even in this digital era, people read reviews before booking a trip or buying a product. Therefore, it is crucial to gather customer feedback and showcase it on your Instagram, along with their photos and their booking experiences with you. This will help gain the trust of your future customers and spread positive word of mouth.
Engage Followers with Instagram Stories
Instagram stories are the best way to engage with your followers using polls, quizzes, countdown stickers and the ‘Ask Me a Question‘ feature.
For example, you can create quizzes about different places, conduct opinion polls to gather insights on their upcoming travel plans, use the countdown sticker to indicate validity of offers, and give your followers the freedom to ask you anything related to travel with the ‘ask me a question’ feature. These features provide valuable information about your followers’ preferences, allowing you to effectively predict their likes and dislikes.
Travel Giveaways & Contents
How does this sound? ‘Win a luxury holiday in Bali, Indonesia.‘ Exciting, right? Absolutely! Giveaways and contests are an excellent way to attract an audience because you’re offering something for free, and everyone loves freebies. Therefore, consider launching online contests or giveaways and encourage the audience to complete specific tasks, such as following our page, commenting, and tagging five friends for a chance to win a trip to Manali.
Always remember, don’t be fake and don’t lie. Fulfill your promises made during the giveaway.
If your budget allows, consider stepping into influencer marketing. Instagram has numerous influencers, including those in the travel niche. Collaborating with influencers can provide several benefits to your business, such as:
- Reach a Wide Audience: When you collaborate with influencers, you have the advantage of exposing your brand to people who may not be familiar with you.
- Build Trust: Gen Zers value influencer recommendations more than those from friends and family. When influencers mention in their videos, ‘You must visit this place, and you can book with XYZ app,’ it helps build trust among their audience.
- Increased Bookings and Sales: Influencer marketing can lead to direct conversions, with their followers engaging with your brand, visiting your website, and ultimately booking your travel services or purchasing your products.
Here is the guide for influencer marketing you can read: Influencer marketing guide and message outreach template!
These are all strategies that we believe can help your travel business succeed on Instagram. However, to execute these strategies effectively, it’s important to have talented individuals on your team or consider hiring an agency like Waffle Bytes. Implementing the mentioned strategies requires a content calendar and a skilled content strategist who can guide you on what to post and when.
If you already have an in-house team, that’s great! They can work on implementing these strategies. However, if you’re facing challenges in managing your travel page and need professional assistance, feel free to contact us. You can reach us by phone at +91 87001 63222 or through our contact form.
At Waffle Bytes, we have the expertise and experience to help you navigate the world of Instagram marketing and drive success for your travel business. Get in touch with us today to discuss your requirements and explore how we can assist you in achieving your goals.