Home Case Study Zepto Case Study | Delivering Groceries in 10 Mins

Zepto Case Study | Delivering Groceries in 10 Mins

by Waffle Bytes

There are many food delivery apps in India, but if we talk about the fastest delivery app then the first name is Zepto.

In fact, Weezy, Gorillas, Jokr, Swiggy Instamart, and Grofers are just a few companies around the world competing with the primary objective of reducing delivery times and making products available in 10-15 minutes, and Zepto is one of them.

In this article, we will share with you a case study of Zepto and its business model.

The Founders

Zepto was founded in April 2021 by two 19-year-old friends, Kaivalya Vohra (CTO) and Aadit Palicha (CEO). They both went to Stanford University and were supposed to get a bachelor’s degree in computer science, but instead decided to build Zepto.

Aadit Palicha

Aadit Palicha is the CEO and co-founder of both Kiranakart and Zepto. After completing an IB Diploma from GEMS Education in Mathematics and Computer Science, Pallicha went on to complete a bachelor’s degree in Computer Science from Stanford University. Aadit then completed Y Combinator Grade: W21, and started with Pravasi as Project Lead. Aadit Palicha founded his first startup, GoPool when he was just 17 years old. He left it in April 2020 and founded Kiranakart and then Zepto.

Kaivalya Vohra

Kaivalya Vohra is the co-founder and CTO of Kiranakart and the co-founder and CTO of Zepto. He is also a graduate of Stanford University in computer science and went to Y Combinator alongside Aadit.

Zepto – Startup Story

Many of us have “startup ideas,” but even the most creative among us have a hard time visualizing them. Both Palicha and Vohra enrolled at Stanford to study computer science, but instead left to pursue their business interests.

During the COVID-19 outbreak, the concept of Zepto arose from the confines of their homes. Due to the increasing demand for delivery services, groceries and other necessities will arrive in a matter of days, creating a void for quick delivery.

As a result, Zepto was born with all this knowledge.

After working on a ride-hailing computing app for children, the founders of Zepto called off the Zepto project due to the COVID lockdown in the country.

The first startup of Palicha and Vohra is Kiranakart. As the name expresses the delivery of groceries. KiranaKart tieup with local groceries stores and deliver grocery to doorsteps under 45 minutes.

Zepto: Mission and Vision

As both, the founders faced a problem during their college time. He decided to solve that problem by focusing on the local grocery store. After that, he founded Zepto and created a chain system that believes in grocery delivery in 10 minutes.

Business Model and Revenue Model

Zepto delivers groceries in ten minutes through a system of dark storefronts and mini-warehouses on 90% of orders. It’s operates in the Quick Commerce segment of India. It is designed to be customer-centric and is built around an instant service model.

90% of Zepto orders are delivered through dark storefronts and mini-warehouses. The company operates in the Quick segment in India. App is designed customer-centric and the model is developed on the immediate service model.

To confirm the flow in delivery, Aadit says, Zipto’s average delivery is 8 minutes 47 seconds.

Dark storefronts are mini-warehouses of Localists, where zepto employe received, packed and deliver orders to online shoppers.

Location intelligence and geographic data, such as topography, population, road patterns, traffic dynamics, weather, last mile supply availability, real estate prices, and so on, is said to help Zepto optimize its network.

Also check Top 12 Food Tech Startups in India

In Conclusion

Zepto’s simple yet effective business model has made it one of the largest food aggregators in the world and there is a lot for any aspiring entrepreneur to learn from. It provides a combined solution to the problems of the users in the food market and takes care of the entire process till the order reaches their doorstep.

It tries to work on various new business endeavors while working on better implementation and improvement of existing applications and services. As they say, the story has just begun. To achieve this is to achieve greater heights and reach more and more audiences all over the world.

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